Operating Model & AI Adoption
Drive transformation at scale. Medical Affairs and R&D operating model implementation, AI adoption and post-merger integration.
The challenges we solve
Three challenges in turning a new model into everyday practice.
Helping people understand what changes for them
A new operating model only works when people can see what it means for their role, their decisions and the way they work day to day.
Moving from access to adoption
Providing AI tools or new systems is only the first step. Adoption depends on helping people use them confidently in real tasks and workflows.
Making integration work in practice
Structural change needs to be supported by shared ways of working, clear expectations and opportunities to resolve differences as they emerge.
What we deliver
Role enablement, adoption and the measurement of both.
Role enablement
What the new model looks like on a Tuesday
- Role, mandate and accountability workshops, by role type and by interface
- Gamified role-enablement journeys for large, dispersed functions
- Cross-role collaboration design — the handoffs the org chart does not show
- Train-the-trainer handover so the client team carries it on
AI adoption
Measured by the work, not by the license count
- Opportunity mapping against real workflows, by function
- Capability building for medical, clinical and commercial teams
- Governance and acceptable-use design alongside your compliance team
- Adoption instrumented so "is it being used" has an answer
Integration and change
Post-merger, restructure, and the long middle
- Ways-of-working design where two cultures have to become one
- Leadership alignment across the acquiring and acquired sides
- Communications and engagement through the uncertainty, not after it
- Behavioral measures, so progress is visible before the org chart proves it
Our process
A proven four-step process for operating model change.
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Translate
Make the change relevant to each role. Turn the operating model into clear expectations, decisions and ways of working that people can recognize in their day-to-day work.
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Enable
Build the capability to work differently. Use workshops, learning journeys and practical use cases to help people develop the skills and confidence the new model requires.
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Embed
Put the new ways of working into practice. Apply the change through real work, supported over time rather than through one-off training or exercises.
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Measure
Understand what is being adopted and where support is still needed. Track participation, behavior and adoption, then use the insight to improve the program and build internal capability to continue it.
Operating Model & AI Adoption case studies
All case studies-
Transformation
Launching a new operating model
How do you rapidly engage 500 cohorts in the launch of a new operating model?
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Transformation
Global HR transformation initiative
Accelerating adoption of a new HR operating model and system across a global enterprise
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Life Sciences
Strategic narrative for an innovation team
A two-day interactive narrative session plus a second event for global stakeholders, producing a metaphor the team still uses.
One environment for the whole change journey.
SmartLab brings the program together in one place — learning, role-specific content, use cases, assignments, collaboration and ongoing support.
People can see what is expected of them, where they are in the journey and what comes next, while program teams can track participation, engagement and progress over time.
For longer transformation programs, that creates continuity across months rather than a series of disconnected interventions.
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Comms & HR · Commercial & Launch · Medical Affairs
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Turning a new model into everyday practice?
We can help you move from design to adoption.
From role clarity and capability building to practical application and measurement, we help teams embed new ways of working.
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