Books
The thinking behind the work
Coming Summer 2026
The Curious Imperative
Why the advantage became an imperative — curiosity as the core leadership capability for the AI era. Summer 2026.
The bestselling book by Paul Ashcroft, Simon Brown and Garrick Jones
The Curious Advantage
Curiosity has profound implications for organizations, leaders and individuals inhabiting the digital reality. The Curious Advantage provides pragmatic tools and case studies and makes the case for how curiosity is the greatest driver of value in the new digital age. Curiosity is at the heart of the skills required to successfully navigate our digital lives when all futures are uncertain. The Curious Advantage introduces the 7Cs of Curiosity model - a useful tool for anyone wanting to lead a curious organization or who wants to challenge themselves to be actively curious. In this wonderfully pragmatic book, Paul Ashcroft, Simon Brown and Garrick Jones provide the roadmap for curiously navigating and unlocking the opportunities of the new digital reality. The Curious Advantage provides a roadmap for unlocking the power of curiosity, creativity, and innovation to drive growth and success.
Available in print, digital and audiobook
Paul Ashcroft & Garrick Jones (2018)
Alive: Digital Humans And Their Organizations
“Shifting to digital is not business as usual with a new tagline. Digital transformation requires a significant shift in the mindset of leadership”
Paul Ashcroft and Garrick Jones
Digital Humans - Thriving in an Online World
Digital Humans - Thriving in an Online World is a dynamic guide to transforming organizations into agile, human-centric digital enterprises.
Drawing from diverse disciplines like complexity theory and anthropology, the authors offer practical insights and illuminating case studies to navigate the complexities of the digital landscape. This engaging blueprint is essential reading for executives and business leaders seeking to harness the power of digital transformation while keeping humanity at the forefront.
Garrick Jones
Quantum Leadership
Garrick Jones on leading in complexity — a perspective for senior teams navigating accelerating change.