Ludic Comms

Turn important ideas into something people understand, remember and act on.

Ludic Comms helps organizations bring strategies, transformations and initiatives to life. We combine communication strategy, storytelling, design and creative production to make complex ideas clear, create experiences that people want to engage with, and sustain attention long after launch.

Talk to us about a campaignSee the work

Communications & Engagement

Communication is not the last step in change. It is part of how change happens.

A strategy can be clear to the people who designed it and still mean very little to the people expected to deliver it.

We turn complex ideas into stories, experiences and campaigns that help people understand what is changing, why it matters and what they need to do next.

The challenge

Important messages are competing for limited attention.

A new strategy, system, behavior or way of working may need to reach thousands of people across different roles, markets and contexts. But the people receiving it were rarely in the room where it was created. They are already managing competing priorities. And they are often encountering the change through the same channels as everything else.

  • The context gets lost

    The further communication travels from the people who shaped the decision, the easier it is for the reasoning, nuance and purpose behind it to disappear.

  • Complexity gets flattened

    Strategies, systems and transformation journeys contain relationships, trade-offs and dependencies that cannot always be communicated effectively through a slide deck or announcement.

  • One message has to work for many audiences

    Functions, markets, languages and roles need a coherent story — expressed in ways that make sense in their own context.

  • Attention fades after launch

    A single announcement can create awareness. Sustained change needs communication and engagement over time.

From message to momentum

Make it clear. Bring it to life. Keep people involved.

  • Make it clear

    Find the story inside the complexity. We work with leaders, subject-matter experts and stakeholders to understand the idea, identify what matters most and create a narrative people can follow.

  • Bring it to life

    Turn the story into an experience. Film, animation, design, visualization, games, scribing and interactive media help people see, explore and engage with ideas rather than simply receive them.

  • Keep people involved

    Build a campaign rather than a launch moment. We create connected sequences of communications, experiences and prompts that reinforce the message and maintain attention as the initiative moves through the organization.

Where we make a difference

Communication for the moments organizations need people to move.

We work across major business initiatives where understanding, engagement and participation determine whether the idea becomes reality.

  • Strategy and transformation

    Make the future direction clear and help people understand where they fit within it.

  • Culture, values and behaviors

    Turn values and behaviors into stories, experiences and practical examples that people can recognize in everyday work.

  • New ways of working

    Help people understand changes to systems, processes, roles and working practices — and what those changes mean for them.

  • Learning and capability

    Build communication around learning programs that creates anticipation, maintains participation and reinforces the learning over time.

  • Organizational initiatives and campaigns

    Create distinctive campaigns around the priorities that need to cut through competing messages and reach large populations.

  • Regulatory and business change

    Translate complex requirements into clear, engaging communication that helps people understand what is changing and what is expected of them.

How we work

From the idea to the campaign around it.

  • Understand the challenge

    Start with what the organization needs people to understand, feel or do differently. We work with the team to understand the initiative, audiences, context, barriers and desired outcomes.

  • Shape the story

    Turn complexity into a clear narrative. We establish the core message, structure and creative idea that connects the different parts of the initiative and gives people a reason to pay attention.

  • Create the experience

    Choose the formats that make the idea work. That might mean film, animation, visualization, games, scribing, digital content or a connected mix of assets across a wider campaign.

  • Activate and sustain

    Build the communications around the moments that matter. We help sequence activity before, during and after launch so the message develops over time rather than arriving once and disappearing.

Creative capabilities

One idea. Many ways to bring it to life.

Ludic Media Studio is our in-house creative studio, bringing together designers, filmmakers, animators, illustrators, scribes and creative technologists. We select the format around what the communication needs to achieve.

  • Design

    Create distinctive visual identities, campaigns, infographics, presentations and editorial materials that give an initiative a recognizable presence wherever it appears.

    See design work

  • Visual scribing

    Make conversations, strategies and complex ideas visible in real time. Our scribes work live, virtually or from recorded content to capture ideas in a visual form people can understand and revisit.

    See scribing work

  • Film & animation

    Use documentary, leadership film, animation and event content to bring people, stories and ideas closer to the audience.

    See film work

  • Explainer videos

    Turn a complex idea, process or change into a concise visual story that people can quickly understand and share.

    See explainers

  • Strategic visualization

    Create rich pictures, blueprints and system maps that show how the pieces of a strategy or transformation connect.

    See visualization work

  • Games & gamification

    Turn learning, decisions and complex business scenarios into interactive experiences that encourage participation and exploration.

    See game work

  • Communications campaigns

    Bring different assets and channels together into a connected campaign designed to build awareness, maintain momentum and reinforce key messages over time.

    See campaign work
Visit Ludic Media Studio

Evidence

Creative work built to generate participation.

  • Film

    Turning employees into the story.

    A series of cinematic films celebrating employees with musical talent, created around a Eurovision sponsorship and designed to work for both internal and external audiences. The films were also shown at the Eurovision Village in Basel.

    YouTube views to date
    40,000+
    Read the case study

  • Campaign

    A campaign people returned to every day.

    An interactive digital calendar revealed a new story, film or matched-donation announcement each day, supported by social content, digital posters and short-form video.

    Unique visits in one week
    7,500+
    Read the case study

  • Games

    Turning a complex process into something people could play.

    A physical and digital game designed around the drug-development process, created with the management team and tested with stakeholders before launch. The online version extended the experience to thousands more participants after the initial event.

    Participants at launch
    150
    Read the case study
All comms case studies

Life Sciences

Communications for regulated environments.

The same creative and engagement capabilities can be applied to scientific and medical communications, supported by the processes and technology required for regulated work.

Explore Ludic Life Sciences

Recent work

All comms case studies

  • Comms

    Eurovision — We Are Novartists

    A series of cinematic short films about Novartis employees with musical talent, made for the company's Eurovision 2025 sponsorship.

  • Comms

    Disability equity video series

    A video series on visible and invisible disability, built on direct-to-camera interviews and day-in-the-life footage, filmed across two continents.

  • Comms

    Hematology signature branding

    A bespoke animated signature visual built from 3D blood cell models, used across everything from online banners to congress screens.

The creative engine behind Ludic Comms.

Ludic Media Studio brings together design, film, animation, visual scribing, strategic visualization, games and campaigns in one multidisciplinary creative team.

Because the studio sits inside Ludic, our creatives work alongside strategists, facilitators, learning designers and transformation teams — helping us turn complex business ideas into communication that is both creatively strong and grounded in the work it needs to support.

Visit Ludic Media Studio
A scribed illustration reading “Your stories, systems, journeys and ideas brought to life with creativity”, over drawn posters, a phone playing a film and a visual map

What do you need people to understand — and what do you need them to do next?

Bring us the strategy, program, initiative or change. We’ll help you shape the story, create the experience and build the communication around it.

Talk to us about a campaign