A global beverage company needed to run a high-impact strategy engagement for its leaders, guest speakers and subject-matter experts — with roughly a quarter of the room joining remotely. The brief was not simply to stream the event. It was to make the remote experience as valuable as the one in the room, so that a leader on a laptop in another timezone contributed as fully as a leader sitting three meters from the stage.

Solution

We designed a three-day hybrid experience built around a single digital layer rather than a stack of separate tools. Pre-work opened the conversation before anyone travelled. During the event, 120 participants in the room worked through SmartLab on their own mobile devices while 40 remote participants joined on laptops and tablets through the same interface — the same polls, the same ideation boards, the same content.

Fifteen speakers presented on stage and fifteen more were broadcast into the room, with live Q&A, polling and content sharing running throughout. Because in-room and remote contributions landed in the same place, facilitators could read the whole room at once instead of managing two audiences.

Impact

The engagement ran as one event rather than two: one platform, one live stream, one set of outputs. Thirty guest speakers and subject-matter experts contributed across the three days, and remote participants generated input alongside those in the room rather than watching from the outside.

At a glance

• 3-day hybrid event
• 160 onsite and online participants
• 120 participants in the room using mobile devices
• 40 remote participants joining via laptops and tablets
• 30 guest speakers and subject-matter experts
• 15 speakers on stage
• 15 remote speakers broadcast into the room
• One platform, one live stream, one seamless experience

A global organization was implementing Salesforce across its business. The technology was not the hard part. The challenge was making sure the change was understood, adopted and embedded — spanning requirements definition, solution piloting, training for sales teams, and engagement with everyone else whose work the platform would touch.

Solution

Working in partnership with the systems integrator, we covered the full change and enablement journey rather than the training slice of it. That meant sitting inside requirements definition so the enablement reflected what was actually being built, running pilot activities to test both the solution and the way it was being explained, delivering training for sales teams, and running a broader engagement program for the wider organization.

SmartLab provided a single environment for the whole journey: resources, learning content, communications and implementation updates in one place, with the delivery team able to manage engagement across different audiences and phases from the same platform.

Impact

The rollout was supported end to end rather than in handoffs between the integrator, the training function and internal communications. Sales teams were trained against the solution as built, and the wider organization was engaged through the same channel that carried the implementation updates — so what people were told and what they were asked to do stayed aligned throughout.

A global humanitarian organization needed to develop critical skills courses for a diverse international audience, many of them working in emergency areas. The audience had less time and less bandwidth than any corporate learner, and content written for a head office would not survive contact with the field. Whatever we built had to be practical, culturally relevant, and short enough to complete between operational demands.

Solution

We co-created the program with the organization, representatives of the audience itself, subject-matter experts and instructional designers — the audience representatives mattered most, because they were the check on whether an exercise was realistic in the environments people were actually working in.

The result was a four-week blended course combining virtual and face-to-face components. Each week paired a virtual classroom session with self-learning modules, individual exercises and peer or group activities, all in bite-size, practical content. SmartLab carried the learner journey across the weeks, so a participant returning after three days in the field could see exactly where they were.

Impact

The course reached a global, field-based audience without assuming stable connectivity, uninterrupted time or a shared cultural starting point — and delivered practical skills in a format that fitted around emergency work rather than competing with it.

At a glance

• 4-week blended course
• 4 weekly virtual classroom sessions
• Virtual and face-to-face components
• Designed for a global field-based audience
• Bite-size, practical learning content
• Self-learning modules, individual exercises and group activities
• Co-created with the client, audience representatives and subject-matter experts

A global organization was rolling out SAP SuccessFactors as part of a wider HR transformation. The system was the visible part; the real problem was that people needed to understand new ways of working, work out what their own role now was, and adopt a new operating model — across the whole enterprise, at the same time.

Solution

We built an engagement and enablement program rather than a communications campaign. Communication, role enablement and new ways of working were designed as one thing, with solution-focused activities that let people work through what the change meant for their own job rather than reading about it.

SmartLab was the central platform for the whole journey: a single place to access content, take part in activities, contribute feedback and see how the new operating model applied to a specific role. Because feedback came back through the same channel that carried the content, the program could respond to what people were actually struggling with.

Impact

Adoption of the new operating model and HR system was accelerated across the enterprise, and the approach was subsequently adopted internally as a best-practice model for change programs.

As one participant put it: “This is pretty amazing to have such a tool to support the transformation.”

A global organization needed to upskill 8,000 HR associates to deliver the pillars of its HR strategy and engage directly with leaders. The content was strategy and compliance material. The rollout ran for six months. Nothing about that combination naturally holds attention, and the risk was a well-built site that nobody returned to after week two.

Solution

We built an interactive engagement and learning site and released content into it in sequence rather than all at once, pacing the release against the strategy pillars. Teaser trailers went out ahead of each release. Interactive learning videos carried the substance. Around them sat online games, physical role-playing games and competitive team-based gameplay tied to whichever pillar was live.

The competitive element was deliberate: it gave associates a reason to come back that had nothing to do with compliance, and gave teams a reason to talk to each other about the material between releases.

Impact

Across the six-month campaign, the five online games were the most interacted-with elements on the entire site — ahead of the videos and the reference content. More than 20 videos were released alongside them, and the periodic release schedule sustained engagement across 8,000 associates for the full duration rather than front-loading it into the launch week.

At a glance

• 8,000+ target audience
• 5 online games — the most interacted-with elements on the site
• 20+ videos released across the site
• 6 months of periodic content releases
• Interactive engagement and learning site
• Physical and online role-playing games
• Competitive team-based gameplay

A financial services think tank needed to bring senior participants and remote subject-matter experts into the same future-focused strategy discussion — and leave with prioritized actions rather than a good conversation. The constraint was time: two days to move from open-ended expert input to decisions the organization could act on.

Solution

We designed a two-day hybrid format that made the path from insight to decision explicit. A pre-event survey and pre-work established where participants already stood. On the day, forty participants worked in the room on iPads against a single plenary screen, while five remote subject-matter experts joined by video and live stream to inject specialist input at the points where it mattered.

Breakout groups captured their thinking directly into SmartLab and reported back into plenary, where the room polled and prioritized in real time. Talks were driven by the live data rather than a fixed running order, so the agenda followed where the room actually was. The final session mapped the prioritized material into actions and recommendations with named owners.

Impact

The forum closed with a prioritized set of actions and recommendations rather than a summary document. Because every contribution — pre-work, breakout output, plenary vote — was captured in one place, the facilitators had a live view of where the room stood at each stage, and the output was complete when participants left rather than weeks later.

At a glance

• 2-day hybrid event
• 40 participants in the room
• 40 iPads and 1 plenary screen
• 5 remote subject-matter experts
• 2 facilitators
• Pre-work and pre-event survey
• Plenary polling and prioritization
• Breakout groups with structured report-out

A global organization wanted an executive development program for its female leaders that was practical rather than ceremonial — one that strengthened pragmatic leadership, built genuine innovation capability, and sent participants away with ideas they could apply rather than a certificate.

Solution

We designed a 12-month blended development journey. Participants ran action research initiatives on innovation and digital transformation trends, working on real business challenges from their own parts of the organization rather than case studies. Practical leadership toolkits ran alongside, giving them something to use between sessions.

At the center of the year sat a three-day immersive innovation workshop where the research came together and ideas were pressure-tested. SmartLab connected the whole journey — live events, learning content, action research and collaboration in one environment — so participants could keep refining their thinking after the workshop rather than losing momentum when they went back to their day jobs.

Impact

Participants left with tested ideas rather than notes. Because the action research was drawn from live business challenges, the work produced during the program had somewhere to go, and the most promising ideas were given ongoing support after the 12 months ended.

At a glance

• 12-month blended development program
• 3-day immersive innovation workshop
• Designed exclusively for female leaders
• Action research on innovation and digital transformation
• Real-world business challenges from participants’ own functions
• Practical leadership toolkits
• Ongoing support for the most promising ideas

A global organization needed to move 200 senior leaders through an immersive development experience without diluting it into a single mass event or fragmenting it into 11 unrelated ones. Each cohort needed to feel like its own experience; the program needed to stay consistent enough to say something coherent about leadership across the enterprise.

Solution

We designed a blended engagement journey delivered across 11 cohorts, hosted on SmartLab. Each participant began with onboarding and a 360 assessment, followed by a one-to-one feedback debrief. The cohort then came together for an on-site immersion event and team debriefs, and continued afterwards through peer coaching sessions, one-to-one coaching, self-learning and masterclasses.

The platform gave each cohort a dedicated space while holding the program structure constant underneath. Between live moments, participants accessed content, followed their own journey and shared takeaways with their cohort — which is where most of the reinforcement happened, rather than in the room.

Impact

Two hundred senior participants completed the Enterprise Leadership Experience across 11 cohorts. Running the program through a single platform kept it scalable and repeatable while preserving the intimacy of cohort-based work, and strengthened participants’ ownership of the leadership commitments they made.

At a glance

• 200 participants
• 11 cohorts
• 360 assessment and 1:1 feedback debriefs
• 1 on-site immersion event per cohort
• Peer coaching and one-to-one coaching
• Self-learning modules and masterclasses
• One platform holding the journey together between live moments

A global organization needed to support leaders newly promoted into role and working across different locations. They had the title but not yet the clarity: what the responsibilities now were, who they needed to collaborate with, and how to work practically inside an operating model that was itself new.

Solution

We built a gamified leadership and role-enablement experience that treated the role itself as the curriculum. Leadership topics were delivered through interactive classrooms and e-learning, then applied immediately through practical assignments, pod work and use cases drawn from the participants’ own situations.

A virtual workshop series brought multi-disciplinary groups together to work through collaboration needs across role types. Expert coaching and one-to-one sessions ran alongside, with collaborative discussion spaces, media content and toolkits available throughout on a single platform.

Impact

The program has been repeated through multiple cohorts across several years — the clearest signal available that it works, since a leadership program that does not land is not commissioned twice. Leaders came out of it able to describe their own mandate and accountabilities, and to name the people they needed to work with to deliver them.

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“The world of work is being reshaped by AI and digital innovation at a pace that demands a fundamentally new approach to learning. Organizations need more than content – they need experiences that shift mindsets, build capabilities, and embed new behaviors across their entire workforce. That is exactly what we have built Ludic and SmartLab to do.”

— Paul Ashcroft, Co-Founder, Ludic Group and SmartLab

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What Fosway Said

Europe’s #1 HR industry analyst highlighted Ludic’s integrated approach—combining strategic consulting, proven methodology, and platform capability—as a key differentiator in a market where organizations need full-solution partners, not just technology.

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“The need for effective workforce development has never been more critical. Ludic combines a sophisticated platform capability, proven methodology and high-class consulting, enabling organizations to guide workforces through complex change. Their growth and innovation continue to place them as a Strategic Leader.”

— David Wilson, CEO and Founder, Fosway Group

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SmartLab - Digital Delivery at Global Scale

SmartLab—Ludic’s purpose-built digital experience platform—is the engine behind Ludic’s ability to deliver immersive programs to global workforces at scale. This year has seen significant advances in SmartLab’s AI and data architecture, enabling richer personalization, smarter automation, and sharper impact measurement.

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“SmartLab has always been about more than technology; it is about creating the conditions for real learning and behavior change at scale. This year we have made significant advances in our AI and data architecture, enabling richer personalization, smarter automation, and the kind of impact measurement that organizations need to prove the value of their learning investment.”

— Clemens Hackl, Digital Director, Ludic Group

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SmartLab Programs - Expert Partnerships, Ready to Deploy

Ludic is launching SmartLab Programs—a new range of out-of-the-box learning experiences developed with world-class experts in learning, leadership, AI, and organizational development. It pairs leading partner methodologies with SmartLab’s delivery reach, giving organizations powerful programs that are ready to scale globally from day one.

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One of the first launches is SmartLab Leaders, developed with Nina Bressler of Reimagined Value, helping organizations build the leadership capabilities needed to navigate constant change.

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“What we hear consistently from our clients is that the challenges they face are no longer just about skills gaps; they are about how to transform the way their organizations learn, adapt, and perform. SmartLab Programs lets us meet organizations where they are and give them the tools to move forward, faster.”

— Georg Seiler, Commercial Director, Ludic Group

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“SmartLab is one of the most modular, scalable, and agile solutions I have encountered. It allowed us to digitize the essence of our work without flattening it into passive content. We used to see a fade-out once people returned to delivery pressure after a workshop—SmartLab changed that by keeping learning alive in the flow of work.”

— Nina Bressler, Founder, Reimagined Value – SmartLab Programs Partner

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About Ludic

Ludic is a global consultancy that designs and delivers transformative learning experiences for the world’s leading organizations, specializing in digital transformation, AI adoption, leadership development, and industry-specific programs. Visit www.ludicgroup.com

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About SmartLab

SmartLab is a digital experience platform built by Ludic that enables organizations to design, deliver, and scale immersive learning experiences for global audiences. Its modular architecture, AI-powered personalization, and integrated analytics make it the platform of choice for Fortune 500 companies driving measurable transformation at scale. Visit www.smartlabservices.com

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About the Fosway 9-Grid™

Fosway Group is Europe’s #1 HR Industry Analyst. The Fosway 9-Grid™ provides independent analysis of the principal learning and talent options available to organizations in EMEA. Visit www.fosway.com

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About Reimagined Value

Reimagined Value, founded by Nina Bressler, develops leadership practices rooted in systems awareness, sensemaking, and relational depth. Through SmartLab Leaders, Reimagined Value brings its methodology to distributed leadership communities at scale. Visit www.reimaginedvalue.com

Watch now to learn how to:

• Design immersive virtual spaces
• Drive meaningful participation
• Use facilitation tools that work at scale

Want more? Join the Ludic Insights community to continue the conversation, access bonus materials, connect with peers, and stay updated on upcoming sessions.

Workflow Ideation helps your teams move from theory to practice—quickly. These sessions are designed to identify friction points, explore automation potential, and prototype new ways of working using AI. Led by expert facilitators and supported by SmartLab’s visual tools, each sprint guides participants through mapping, testing, and refining smarter, tech-enabled processes—aligned to business priorities and user needs.

Designed for

Operations leads, innovation teams, functional departments, and anyone looking to redesign how work gets done with the help of AI—without waiting for lengthy transformation programs.

The impact

You’ll walk away with:

• Rapidly prototyped AI-augmented workflows
• Clear understanding of where and how AI can improve outcomes
• Cross-functional alignment on next steps
• Practical concepts that can be tested, scaled, and embedded

The Prompt Engineering Hackathon is where creativity meets utility. In a dynamic, collaborative environment—delivered face-to-face, hybrid, or fully online—teams work with AI experts to craft effective prompts for agents, copilots, and other AI support tools. These aren’t theoretical exercises: they’re grounded in real tasks, tailored to your business, and designed for use in the flow of work. Each session ends with the creation of prompt libraries and custom playbooks your teams can use and scale immediately.

Designed for

Business leaders, functional teams, innovation leads, and change agents ready to implement practical AI. Ideal for organizations looking to equip their people with tools they can use right now—not just explore.

The impact

You’ll leave with:

• A set of proven, on-the-job prompts designed for your work context
• Custom playbooks that support consistent, scalable AI adoption
• Confidence in how to interact with and get value from AI tools
• An energized team ready to drive practical AI use across the business

Real transformation doesn’t happen from a single workshop. Ludic’s Organizational Activation Programs are designed to sustain change—blending communication, capability building, and engagement over time to embed AI into your culture. Through curated learning experiences, internal campaigns, leadership engagement, and SmartLab-powered events, we help you shape the mindset and skills needed to work with AI—at every level. The result is not just knowledge, but momentum.

Designed for

Organizations that want to go beyond pilot projects and truly integrate AI into how their people think, work, and collaborate. Perfect for transformation leads, L&D, or leadership teams rolling out enterprise-wide initiatives.

The impact

You’ll create:

• A culture of curiosity, confidence, and AI literacy
• Sustained engagement through workshops, campaigns, and learning journeys
• Visible alignment across leadership, teams, and functions
• Ongoing access to tools and programs that keep capability growing

This is more than a strategy session—it’s a co-creative journey. Working closely with Ludic facilitators, designers, and AI experts, your team will explore, test, and refine key messages, use cases, and transformation narratives. Powered by SmartLab and SmartLab AI, the process blends human insight with intelligent tools to rapidly prototype a future vision of AI in your business. You’ll engage with real tools, challenge assumptions, and translate strategy into an engaging visual story that informs, inspires, and aligns.

Designed for

Business leaders, strategists, transformation and innovation leads who need to communicate complex ideas clearly—internally or externally. Whether you’re launching a new initiative or aligning stakeholders around a bold AI ambition, this blueprint helps turn abstract ideas into tangible narratives.

The impact

You’ll walk away with a beautifully designed, high-impact blueprint tailored to your business. This includes:

• A powerful narrative and storyline that brings your AI vision to life
• A compelling theme and visuals aligned with your brand
• In-depth personas to ground the vision in human experience
• AI agents, use cases, and prototypes that show the future in action
• A document that becomes a rallying point—easy to share, hard to ignore

These aren’t just briefings—they’re crafted experiences. Guided by Ludic’s expert facilitators, advisors, and award-winning designers, Executive Briefings are built to spark action. Together, we refine your messaging, sharpen your strategic narrative, and bring your AI vision to life through impactful presentations, storytelling, and media. Whether delivered in-person or online, each session is tailored to your audience, context, and goals—ensuring your message doesn’t just land, it resonates.

Designed for

Business leaders, transformation strategists, and decision-makers who want to lead with impact. Whether you’re presenting to your board, launching an AI initiative, or aligning your teams behind a bold vision, this is for those who need to communicate with power and precision.

The impact

You’ll leave with a message that’s not just clear—it’s compelling.

• A confident, polished narrative aligned to your AI goals
• A high-impact presentation or media asset designed to inspire action
• Communication strategies tailored to different stakeholders
• The ability to drive alignment and momentum across the organization

AI Strategy Development combines robust research, scenario thinking, and creative facilitation to shape your AI vision—and ground it in reality. Using SmartLab’s global collaboration tools and Ludic’s proven methodology, we work with your leadership and teams to define a clear blueprint for the future. From there, we co-create an actionable plan that includes events, stakeholder engagement, and communication strategies to bring that vision to life. The process moves from insight to alignment to execution—ensuring you leave with a strategy that’s not just smart, but ready to activate.

Designed for

Business leaders, strategists, and transformation leads who are ready to move from experimentation to execution. Whether you’re launching an AI initiative or scaling an existing one, this is for organizations seeking clarity, direction, and unity around their AI agenda.

The impact

You’ll leave with:

• A strategic blueprint backed by research, market insights, and co-created scenarios
• An implementation-ready roadmap with clear priorities, milestones, and ownership
• An optional launch event (virtual, hybrid, or in-person) to align stakeholders and drive momentum
• A global engagement campaign—including learning modules and multimedia—to embed the strategy across your organization

AI Opportunity Mapping helps you cut through the noise and identify where AI can create real value. Through a guided process—powered by stakeholder mapping, market insight, and AI-assisted analysis—you’ll explore customer touchpoints, internal processes, and strategic imperatives to prioritize AI use cases with the greatest potential. It’s a fast, structured way to align your team around the most promising opportunities and lay the groundwork for successful AI adoption.

Designed for

Business leaders, transformation leads, and innovation teams looking to invest time and resources where AI can deliver the most value—whether for internal operations, customer experience, or strategic differentiation.

The impact

You’ll come away with:

• A visual map of high-priority AI opportunities across your business
• Clarity on where to start and where to scale
• A shared understanding of the stakeholders, goals, and impact areas involved
• A strategic lens for evaluating and prioritizing future AI initiatives

Ludic’s AI Events are built to engage, align, and energize. Whether you’re kicking off a transformation program, launching a new initiative, or scaling AI adoption across teams, these events create momentum. From immersive design workshops to hybrid experiences powered by SmartLab Events, participants engage in decision-making, wayfinding, and hands-on learning—supported by mobile tools, live facilitation, and dynamic content. Designed to feel as engaging as the best in-person experiences, even when fully remote.

Designed for

Business leaders, innovation teams, and change leads who want to roll out AI at scale—building understanding, excitement, and action across geographies and business units.

The impact

You’ll achieve:

• Shared language, mindset, and commitment to AI transformation
• Interactive event formats that spark conversation and unlock decisions
• Mobile-enabled learning journeys and resource hubs tailored to your rollout
• A creative, immersive experience that makes change feel real—and possible

In just two hours, participants are guided through a dynamic learning journey that blends strategic insight with hands-on experimentation. Powered by the SmartLab platform and SmartLab AI, each lab creates a collaborative, risk-free space to explore real AI tools, test emerging use cases, and co-create solutions. You’ll demystify AI concepts, interact with practical frameworks, and build a deeper understanding of how AI can align with and amplify your business goals—culminating in a tailored prototype or AI-enhanced idea ready to take forward.

Designed for

Business leaders, strategists, innovation leads, and decision-makers who want to move beyond AI hype and start building real capability. Whether you’re shaping AI strategy, exploring use cases, or simply trying to understand how AI fits into your function, these labs are designed to meet you where you are—no technical background required.

The impact

Participants leave with more than ideas—they gain clarity, confidence, and a tangible output. That includes:

• A clearer understanding of the language, tools, and relevance of AI
• Direct, hands-on experience with powerful AI applications
• A co-created roadmap or concept for how AI can be applied in your context
• The momentum to lead informed conversations and next steps across your organization

This offer is all about turning awareness into ability. Through a blend of coaching, workshops, and learning programs, we help individuals and teams upskill quickly and sustainably—supported by a curated ecosystem of tools, experts, and resources. Delivered via Ludic’s SmartLab platform, these programs connect seamlessly with your existing systems (like LXPs) to deliver learning in the flow of work. Whether it’s a one-off workshop or a longer-term capability campaign, we tailor everything to your context—so your people gain not just theoretical understanding, but day-to-day confidence.

Designed for

Business units, innovation teams, talent leaders, and functional departments looking to equip their people with hands-on AI fluency. Perfect for organizations that want to build scalable capability aligned with real workflows and business needs.

The impact

You’ll gain:

• Confident, AI-enabled teams who know how to apply tools in context
• Access to tailored resources, expert networks, and live coaching
• A unified learning hub linking all your content, systems, and support
• Proven formats—from gamified campaigns to deep-dive learning sprints—that accelerate capability across the business

Ludic’s Digital Transformation (Organization Activation) Discovery Lab is a high-impact session that helps teams turn digital strategy into action. Participants explore emerging tech, digital trends, and real-world applications—building a clear roadmap to embed innovation across the organization.

Designed for

Built for transformation leaders, innovation teams, and operational managers, this Lab is ideal for organizations navigating disruption. It’s especially valuable for sectors like finance, healthcare, and manufacturing, where agility and digital fluency are key to staying competitive.

The impact

Participants gain hands-on experience with digital tools, identify barriers, and co-create a plan for embedding change. By the end, teams are ready to lead transformation with confidence—boosting efficiency, improving experience, and driving long-term impact across the business.

Ludic’s People Change & Organization Activation Discovery Lab helps organizations lead transformation by equipping teams to embrace change. Through hands-on exercises, proven methodologies, and AI-powered collaboration, participants learn how to engage people, overcome resistance, and drive lasting impact.

Designed for

Ideal for HR, transformation leaders, and change teams, this Lab is built for organizations navigating digital shifts, M&A, cultural change, or restructuring. It’s especially relevant across sectors like finance, healthcare, and tech where workforce agility is critical.

The impact

Participants gain a practical roadmap for activating people and embedding change. The session boosts engagement, accelerates adoption, and builds resilience—empowering teams to lead transformation with confidence and clarity.

Ludic’s Future of… Learning & Programs Discovery Lab helps organizations rethink how they design and scale impactful learning experiences. Participants explore trends like AI-driven personalization, gamification, and microlearning—building strategies that make learning continuous, engaging, and business-aligned.

Designed for

Perfect for L&D leaders, HR, and capability teams, this Lab supports those modernizing learning strategies and embedding digital, blended, and experiential solutions. It’s relevant across industries where continuous upskilling is vital—such as healthcare, finance, and retail.

The impact

Participants leave with a roadmap to build future-ready learning ecosystems. The session equips teams to drive skill development, boost engagement, and align learning with business goals—ensuring talent stays agile and prepared for what’s next.

Ludic’s Future of Leadership Development Discovery Lab helps organizations reimagine how they grow effective, future-ready leaders. Through expert insights, digital tools, and real-world scenarios, participants explore new approaches to leadership that are agile, inclusive, and built for a changing world.

Designed for

Created for HR leaders, executive coaches, and leadership development teams, this Lab is ideal for organizations navigating disruption and looking to build resilient, high-performing leadership pipelines across industries like tech, finance, and healthcare.

The impact

Participants leave with a clear framework to evolve leadership programs, grounded in behavioral science and digital trends. The session builds the skills needed to lead hybrid teams, adapt to change, and drive innovation—strengthening culture, engagement, and long-term success.

Ludic’s AI-Enabled Medical Tech Discovery Lab helps healthcare and life sciences teams explore how AI is transforming diagnostics, treatment, and operations. Through hands-on tools, case studies, and expert insights, participants learn how to apply AI to boost accuracy, efficiency, and patient outcomes.

Designed for

Tailored for healthcare execs, medtech leaders, and transformation teams, this Lab supports those developing AI-powered solutions or navigating smart healthcare adoption. It’s relevant to pharma, biotech, hospitals, and regulators looking to lead in AI innovation.

The impact

Participants leave with a clear strategy for AI adoption—covering implementation, ethics, and compliance. The session empowers teams to drive innovation and deliver better care, ensuring they stay ahead in a fast-moving, AI-driven healthcare landscape.

Ludic’s Engaging Your People and Customers Discovery Lab is a dynamic session that helps organizations build stronger, more meaningful connections with employees and customers. Through expert insights, case studies, and AI-powered tools, teams explore trends and strategies to boost engagement, trust, and loyalty.

Designed for

Ideal for HR, internal comms, marketing, and CX leaders, this Lab suits any organization aiming to improve morale, retention, and brand connection. It’s valuable across industries—from tech to retail—for teams looking to build purpose-driven relationships inside and out.

The impact

Participants leave with clear strategies and tools to drive engagement that lasts. The session helps organizations understand what truly motivates people, craft authentic initiatives, and embed a culture that fuels productivity, loyalty, and brand advocacy.

Ludic’s Enabling Organization Sustainability Discovery Lab is a fast-paced, interactive session that helps teams tackle sustainability challenges and turn strategy into action. Participants explore key trends, regulatory updates, and best practices—then co-create ways to embed sustainability into operations, innovation, and decision-making.

Designed for

This Lab is built for leaders, sustainability officers, and strategy teams driving ESG and CSR efforts. It’s ideal for organizations across sectors—like finance, healthcare, and manufacturing—seeking to align with global standards, reduce impact, and future-proof their business.

The impact

Participants leave with a clear roadmap and practical tools to implement sustainability across the organization. The session builds confidence, clarity, and momentum—empowering teams to enhance compliance, reputation, and long-term value while accelerating real, measurable change.

Ludic’s Generative AI Discovery Lab is an intensive, two-hour session that equips teams with the latest tools and strategies to integrate AI into their work. Through a structured, expert-led journey, participants explore emerging trends, hands-on tools, and real-world use cases—gaining a clear view of how AI can enhance workflows, decisions, and efficiency.

Designed for

Built for forward-thinking leaders and teams, the Generative AI Discovery Lab is ideal for executives, innovation leads, and operational managers looking to stay ahead of AI disruption. It suits organizations across sectors—like healthcare, finance, and professional services—seeking practical AI fluency and strategic value.

The impact

The Generative AI Discovery Lab makes AI approachable and actionable. Teams engage with real tools, explore challenges, and leave with a tailored implementation roadmap. The result: confident, AI-ready teams, faster adoption, and a culture of innovation that keeps your organization ahead.

“The tablet app unlocks even more flexibility for global teams and event organizers,” said Clemens Hackl, SmartLab’s Digital Director. “Now more than ever, SmartLab empowers clients to deliver immersive, dynamic experiences across any format or location.”

Much like the wider SmartLab platform, the Event App is built on Ludic’s 20+ years of experience delivering state-of-the-art events for the world’s largest organizations. With powerful features for real-time collaboration, analytics, and remote facilitation, the app continues SmartLab’s mission of revolutionizing virtual and hybrid experiences.

→ Download now from the Apple App Store or Google Play Store.

→ Learn more about the SmartLab Event App.

→ Request a demo to discover how you can take your event delivery to the next level.

Want more? Join the Ludic Insights community to continue the conversation, access bonus materials, connect with peers, and stay updated on upcoming sessions.

“We are proud to once again be recognized as a Strategic Leader in the 2025 Fosway 9-Grid™ for Digital Learning,” says Paul Ashcroft and Garrick Jones (Co-Founders and Partners, Ludic Group). “SmartLab continues to evolve as a platform for transformation—delivering world-class leadership development programs to nurture today’s leaders and shape the next generation, while also equipping organizations with the skills and capabilities they need to implement AI effectively and responsibly. These twin focuses are essential to thriving in a rapidly changing world of work.”

Over the past year, our clients around the world, have continued to use SmartLab to engage and connect their global hybrid workforces with personalised and adaptive learning experiences. Recognising the demands on people’s time, SmartLab was designed to support micro-learning and learning in the flow of work – delivering personalised learning based on individuals’ and teams’ availability, interests, and progress. SmartLab’s engaging experiences are accessible across devices and are praised by users for their impact and outcomes.

The latest SmartLab Learning features include:

• AI Decision Agent for enhanced decision-making
• AI Learning Agent for personalized learning experiences and promoting engagement
• AI Data Agent for analytics and realtime insights
• AI Producer Agent for rapid event and program setup
• Improvements to suite of Decision Apps, ongoing optimization and more…

“In 2025, our focus is on integrating a powerful suite of AI agents into SmartLab to supercharge the way learning programs are delivered and managed,” says Clemens Hackl (Digital Director, Ludic Group). “With the AI Data Agent, AI Production Agent, AI Learning Agent, and AI Decision Agent, we’re streamlining every stage of the learning journey—from module creation to personalized delivery and impact analysis. At Ludic, our ambition is to use AI to create seamless, human-centric experiences that empower organizations and their people to learn, adapt, and lead in an ever-evolving business landscape.”

“The pressure for effective learning experience in the workplace has changed immeasurably over the last few years; ensuring your learning is employee-focused and delivers positive outcomes is critical,” said David Wilson (CEO and Founder, Fosway Group). “Ludic have recognized the power of AI to help meet the needs of the workforce at all levels of business, and they have been recognised as Strategic Leader in 2025.”

Ludic remains committed to the continuous improvement of our solutions, technology, and content, staying true to our ambition of enabling people to transform the way they live, work, and learn. Our recognition by the Fosway 9-Grid™ for Digital Learning, our trusted clients, and recognition is a testament to these continuous efforts.

Read the Full Report Here:

Digital Learning

https://www.fosway.com/9-grid-2/digital-learning/

About the Fosway 9-Grid™

Fosway Group is Europe’s #1 HR industry analyst, providing independent insights on HR, talent, and learning technology markets. The Fosway 9-Grid™ offers a comprehensive assessment of key solution providers based on extensive research and input from Fosway’s Corporate Research Network, which includes over 250 leading organisations such as BP, HSBC, PwC, Shell, and Vodafone.

For more information, visit www.fosway.com.

About Ludic & Ludic’s SmartLab

For more information about Ludic, visit www.ludicgroup.com

For more information about Ludic’s SmartLab platform, visit www.smartlabservices.com

Hybrid events—seamlessly blending in-person and virtual participation—are now the dominant format for corporate and healthcare meetings, maximizing reach and engagement.

Key Data:

• 88.1% of organizations hosted virtual events in 2023, with 28.4% hosting over 10.
• More than 75% of meetings in 2024 will incorporate in-person elements, but hybrid remains essential.
• Regional insights: Hybrid adoption is highest in APAC (~29% of events) compared to North America (~18–20%).

Why It Matters:

• Extends audience accessibility and inclusivity.
• Ensures continuity amid travel restrictions or disruptions.
• Increases attendee engagement through digital integration.

As a forward-thinking company, we understand that every decision we make has an impact. From the way we operate to the solutions we create; we are dedicated to minimizing our footprint and maximizing positive change.

People & Culture – We promote a work environment that values ethical responsibility, well-being, and inclusivity.

Planet – We strive to reduce waste, lower our carbon footprint, and integrate sustainable practices into our operations.

Progress – We design innovative solutions that help businesses become more sustainable and future-ready.

Our Commitment

We are continuously exploring new ways to improve—from our processes to the partners we collaborate with. By embedding sustainability into our core values, we ensure that our impact is not only meaningful but also lasting.

Sustainability isn’t just important to us—it’s essential to the way we work, create, and grow.

The How

To monitor our progress in this area we submit to Ecovadis and CDP on an annual basis along with calculating our Carbon Footprint in order to set targets for improvement.

CDP

A CDP score is a snapshot of a company’s performance on environmental action. Bold environmental action must begin with an accurate, transparent assessment of environmental impact and progress, which CDP scoring makes possible. Our scores show organizations and their stakeholders where they are on the road towards operating in line with a 1.5-degree, deforestation-free and water-secure future. By disclosing over consecutive years, we can understand the trajectory of our environmental journey.

This year we received a C- Climate score. For an SME that is a fantastic place to build from. The highest SME score in 2024 is an SME B and will work to reach that for our next submission.

Ecovadis

Ecovadis is a third-party platform that assesses a company’s sustainability performance. It helps companies improve their environmental and social practices.  EcoVadis compares the company’s performance to other rated companies in its database.

We are proud to have been awarded a Gold Medal this year, putting us in the top 5% of those scored.

Carbon Footprint

We are about to get to work calculating our Carbon Footprint for 2024, this being our third year of collecting data.  In 2023, our carbon footprint was 18,213.49 kg CO2 this was down from 19.48 in 2022. For context, this corresponds to the carbon footprint of two Europeans.  This is fantastic progress, and we will continue to work on reducing this where possible.

Climate Project

We compensated for our carbon footprint by contributing to a social project.  In 2024, we supported The Plastic Bank who are tackling ocean-bound plastics, whilst empowering local communities.

Every minute, the equivalent of one garbage truck of plastic enters the ocean. It is a serious issue requiring urgent action. The Plastic Bank project aims to catch plastic waste before it reaches the ocean by supporting local communities to collect plastic in exchange for additional income and life-changing benefits. As a result, the project has a positive impact on society as well as the environment.

How does it work exactly? Plastic collection points are established in coastal areas particularly affected by plastic pollution and poverty. At the same time, the project empowers local people, often living in poverty, to become members and collect plastic before it can enter the ocean. At the collection branches, members can exchange the collected plastic for money or benefits such as health, work, or life insurance, grocery vouchers, or school supplies. The collected plastic is cleaned, sorted, and recycled into Social Plastic® – feedstock that is reprocessed and reintegrated into products and packaging, creating a circular economy.

Currently, the project is active in six countries: Brazil, Egypt, Indonesia, and the Philippines, with license-based expansion in Cameroon and Thailand.

Our contribution has helped The Plastic Bank to remove 4,178,474kg of plastic removed from the ocean with almost 27,000 active plastic collectors, offering work insurance and health insurance to thousands of people in Brazil, Cameroon, Indonesia, Egypt, the Philippines, and Thailand.

We have also supported a tree planting organisation, planting organisation here in the UK.  For every tonne of CO2 saved one tree is planted.

Visit ClimatePartner.com for a detailed breakdown of Ludic’s commitment to sustainability.

Let’s build a better future together.

Highlights from the White Paper

• Understanding Learning in the Flow of Work:
  Explore how LIFOW differs from traditional learning models, the role of technology, and the benefits it brings to employees and businesses alike.
• Designing Effective LIFOW Experiences:
  Learn principles for creating adaptive, personalized, and engaging learning strategies, including microlearning and the use of data analytics and AI.
• Overcoming Challenges:
  Discover solutions to common obstacles, such as resistance to change, accessibility concerns, and data privacy risks.
• Best Practices for Implementation:
  Access a roadmap to successfully implement LIFOW, from building a culture of continuous learning to aligning technology infrastructure and tracking KPIs.
• Future Trends and Innovations:
  Gain insight into how emerging technologies like AI and spatial computing are shaping the future of workplace learning.

Why It Matters

In an era where agility and continuous development are crucial, LIFOW empowers organizations to enhance employee skills while maintaining productivity. This white paper equips leaders with the knowledge and strategies to embrace this transformative approach and future-proof their workforce.

Download the White Paper

Click here to read “Learning in the Flow of Work - Nurturing a Culture of Curiosity” and take the first step toward creating a culture of seamless, impactful learning.

Let’s build a future where learning happens effortlessly—right where work happens.

Clelia shares her journey from advertising to SaaS and explains how customer success goes beyond traditional support by aligning digital solutions with client goals to drive long-term value. She explores how customer success teams can thrive in today’s digital landscape and why customer success is more important than ever.

Clelia shares lessons on scaling teams, strategic planning, and leadership, highlighting how digital tools are reshaping customer success by helping teams proactively meet client needs and optimize adoption.

Packed with actionable insights, this episode is a must-listen for anyone looking to elevate their customer success strategy and thrive in a digital-first world.
Don’t miss Clelia’s expert advice on succeeding in customer success.

Show Links:
Clelia Lancelot, LinkedIn - https://www.linkedin.com/in/clelialancelot/
Atlassian - https://www.atlassian.com

About the Digital Humans Podcast Series

An exploration of the role of humans in an increasingly digital world, the Digital Humans Podcast brings experts together to discuss technology, learning, change management, and more.

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Hosted by Georg Seiler and Jessie Tung (Directors, Ludic Group), this monthly podcast offers insightful conversations on navigating the digital landscape.

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The Digital Humans Podcast is presented by SmartLab - The Digital Experience Platform for events, learning, and change management.

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Digital Humans is inspired by the bestselling book of the same name by Paul Ashcroft and Garrick Jones (Co-Founders & Partners, The Ludic Group).

About Digital Humans: Thriving in an Online World

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Digital Humans - Thriving in an Online World by Paul Ashcroft and Garrick Jones (Directors and Partners, Ludic Group) is a dynamic guide to transforming organizations into agile, human-centric digital enterprises. Drawing from diverse disciplines like complexity theory and anthropology, the authors offer practical insights and illuminating case studies to navigate the complexities of the digital landscape. This engaging blueprint is essential reading for executives and business leaders seeking to harness the power of digital transformation while keeping humanity at the forefront.

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Get your copy of Digital Humans: Thriving in an Online World on Amazon
The Digital Humans Podcast is a Ludic Group podcast and presented by Smartlab
Follow Ludic Group on LinkedIn and Instagram
Follow SmartLab on LinkedIn and Instagram
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The Digital Humans Podcast is executive produced by Melanie Price, John McGinty, and Jessica Wickham edited by Danny Cross, with artwork by Alex Matthews and scribed images by Ludic Creatives. The podcast is bought to you by SmartLab.

Read the full article at Consulting Magazine.

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Phase 1 - EXPLORE

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Objective

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The EXPLORE phase provides a comprehensive diagnosis of the organization's current functions while identifying cutting-edge, best-in-class alternatives for improvement. By leveraging the latest AI tools and Ludic's SmartLab platform, this phase delivers a deep understanding of both internal processes and external benchmarks, setting the foundation for transformation.

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Key Activities

1. Organizational Diagnosis
   • Utilization of AI-driven analytics to conduct a deep dive into all key organizational functions. This may include finance, HR, operations, customer service, supply chain, and more.
   • SmartLab is used to gather, analyze, and visualize data from different organizational sources, enhancing transparency and collaboration.
   • Assessment of data flows, communication structures, decision-making patterns, and technology adoption levels.
2. Research of Best-in-Class Alternatives
   • AI tools and SmartLab capabilities are employed to research and identify industry benchmarks and best-in-class processes that can be adopted or adapted by the organization.
   • SmartLab fosters real-time collaboration between stakeholders, enabling them to collectively explore innovative solutions that align with the organization’s vision and goals.
3. Engagement with Functional and Content Experts
   • Collaborate with both internal and external subject matter experts using the SmartLab platform for interactive sessions and workshops.
   • SmartLab provides a dynamic space where experts can visualize data, share insights, and contribute to shaping recommendations in a seamless and collaborative environment.

Why This Supports Global and Diverse Organizational Practices

• The EXPLORE phase reflects modern global practices by embracing diverse perspectives through collaboration and inclusion of global best practices.
• The integration of digital tools like AI and SmartLab allows organizations to access global data sets, ensuring that transformations are reflective of current worldwide trends and innovations.
• The use of functional and content experts mirrors the global shift towards cross-functional, diverse teams, which are increasingly critical in a digitally connected world.

Outcomes

• A comprehensive understanding of the organization’s current state and its pain points.
• Identification of gaps and opportunities for improvement.
• A clear roadmap of potential best-in-class alternatives that can be implemented in future phases, supported by the collaborative insights generated through SmartLab.

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Phase 2 - EXPERIMENT

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Objective

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The EXPERIMENT phase focuses on using scenario methods, AI tools, and the SmartLab platform to test innovative ideas and create rapid prototypes of potential solutions. It encourages the organization to experiment with different pathways in a controlled environment to determine the best course of action for the future.

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Key Activities

1. Scenario Methods
   • Development of multiple future scenarios based on insights from the EXPLORE phase.
   • Use of AI to model various "what if" situations, enabling a clear understanding of how different strategies might play out under various circumstances.
   • SmartLab allows teams to collaboratively build and test scenarios in real time, offering a space to simulate outcomes and refine ideas.
2. AI Tools for Testing Ideas
   • Utilize AI-powered simulations to test the feasibility and impact of potential solutions across different organizational functions.
   • SmartLab enhances this process by enabling real-time feedback and adjustment during simulations, making it easier for teams to iterate on their ideas.
3. Rapid Prototyping
   • Create rapid prototypes of potential solutions, which can be both technological and process-oriented, for immediate testing.
   • The SmartLab platform enables virtual prototyping, allowing teams to co-create and adjust prototypes collaboratively before physical implementation.
4. Constructive Feedback Approaches
   • Implement iterative feedback loops between stakeholders and functional experts via SmartLab to improve prototypes.
   • Engage in constructive, collaborative discussions aimed at refining and optimizing potential solutions using SmartLab’s interactive tools for feedback and brainstorming.

Why This Supports New Social Behaviors and Digital Working Practices

• The EXPERIMENT phase aligns with the rise of digital-first, collaborative work environments that are essential in today’s remote or hybrid working models.
• Scenario-based methods and rapid prototyping foster a learning-based organizational culture, which is crucial for millennial employees and organizations driven by curiosity.
• The use of AI tools and SmartLab’s real-time collaboration capabilities mimics the fast-paced, interconnected nature of global digital workplaces, allowing organizations to be agile and adaptive.

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Outcomes

• Tested and validated ideas for future implementations.
• A set of promising prototypes with real-world feasibility assessments.
• Insight into the risks and benefits of various strategic paths, with the added advantage of SmartLab’s real-time collaboration and feedback capabilities.

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Phase 3 - PRODUCE

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Objective

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The PRODUCE phase is where the transformation takes its final shape. This phase focuses on collaborative design and decision-making events to finalize the path forward. It also leverages Ludic Group’s SmartLab along with other state-of-the-art social networks and tools to ensure effective communication and engagement during the transformation process, leading to rapid implementation.

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Key Activities

1. Collaborative Design and Decision-Making Events
   • Host cross-functional workshops, brainstorming sessions, and design sprints using SmartLab to collaboratively make final decisions.
   • SmartLab offers a virtual environment for teams to co-create solutions in real-time, visualizing final decisions and ensuring alignment across the organization.
2. Engagement via Social Networks and Tools
   • Leverage AI-powered social networks and collaboration platforms (e.g., Slack, Microsoft Teams, Trello) to enable ongoing employee engagement and communication.
   • SmartLab acts as a centralized hub for decision-making, employee engagement, and real-time updates, ensuring all employees, regardless of location, are involved in the process.
3. Rapid Implementation
   • Once decisions are finalized, use AI tools and SmartLab to roll out the solutions quickly and efficiently.
   • Organizational dashboards and KPI trackers, integrated within SmartLab, are used to monitor the immediate impact of the transformations and ensure rapid problem-solving where necessary.
4. Continuous Employee Engagement
   • Foster ongoing engagement and collaboration among employees during and after the transformation process using SmartLab’s communication and feedback tools.
   • Encourage the use of feedback channels and AI-powered sentiment analysis to gauge employee satisfaction and adjust where needed.‍

‍Why This Supports Millennials, Curiosity, and Learning-Based Organizations

• The PRODUCE phase reflects the millennial workforce’s preference for collaboration, rapid iteration, and constant feedback, facilitated by SmartLab.
• The methodology encourages a learning-oriented culture, with continuous feedback and engagement, fostering curiosity and innovation within the workforce.
• The combination of AI tools and social networks ensures that all employees can participate in the transformation process, regardless of geography or hierarchy, in line with modern social and digital behaviors.

Outcomes

• Rapid and successful implementation of the best-tested solutions, supported by SmartLab’s collaborative infrastructure.
• High levels of employee engagement and buy-in for the new organizational structure or processes.
• Real-time tracking of performance improvements and the ability to quickly resolve any issues during implementation through SmartLab’s monitoring and reporting features.

Conclusion

The EXP methodology, enhanced with Ludic’s digital experience platform, SmartLab, is a holistic, AI-driven approach designed to guide organizations through transformative change. By incorporating global and diverse organizational practices, understanding the impact of the digital shift on social behaviors, and supporting millennials and curiosity-driven learning environments, The EXP ensures a seamless, innovative, and inclusive approach to organizational transformation. It combines the power of cutting-edge AI, collaborative digital platforms, and employee engagement to create agile, future-ready organizations.

1. The level and quality of information available
2. The number of potential options
3. The number of stakeholders who will influence, be involved in or be affected by the outcome

Quality of information

‍The large spread of variables within these three elements means that it is almost impossible for diverse groups and information points to make the optimal decision in a timely, efficient manner using traditional methods. Complexity can exist for decisions from the most operational, task-level questions and problems, through to the existential level of organizational ethos, values and purpose. It is important to consider all decision levels when designing and leading change.

Answering the right question

A good decision-making process optimizes a group’s ability to work information in a collaborative way, to make good, sustainable decisions. The process is flexible – allowing a group to explore, build, test and iterate in the appropriate way, at the appropriate time for their work. This ensures the group is not “answering the wrong question” and engages all stakeholders in the authoring of their outcomes. It is important that the group does not come to closure too soon – thereby cutting off unexplored options that may be useful.

Iterative process

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Successful decision-making is a creative process. Ludic’s design-led approach to decision-making is outcome-focused and iterative. It requires concepting, building, testing and iteration. The journey may not be linear – in fact it is often necessary to move backwards and forwards, as we learn more about the challenge in hand and the context in which the solution must fit.
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Consider the process of writing a song, for example. Until the tracks are laid down in the studio, the musicians, songwriters and lyricists often have different ideas, regardless of how they have struggled to communicate them to one another. But once the song begins to materialize digitally, the process becomes necessarily collective and the fields of visions collapse into the various takes, one of which will be packaged for distribution and consumption.
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This doesn’t necessarily mean that the artists are completely satisfied with the fidelity of the finished product to the original vision. Constraints of ability, budget, timelines and other factors will have modified the vision and the finished product may be quite different. This doesn’t imply that the first half of the process excludes collaboration, for quite the opposite is the case. Collaboration is a necessary component of every stage. So is independent work.

Contact us to discuss how Ludic’s digital tools and world-class decision-making events can help your organization collaborate more effectively and move forward in the right direction.

Apart from it’s not necessarily true.

Despite my pride as a coach and prejudices regarding IT I’ve found that the results and evaluation feedback for virtual is almost identical to that of high-quality fact to face coaching. For example, at the conclusion of a global transformation program that included 2000+ coaching hours we received 98% satisfaction scores, real world results, and comments that range from ‘very helpful’ to ‘life-changing’. Interestingly, there was not a single comment from 600 participants suggesting it would have been better face-to-face.

So, what accounts for the success?

It was always predicted that digital would change everything, but it has been an adolescent masquerading as a grown up. Now it’s come of age. There’s been a step-change: virtual platforms are more stable, bandwidths wider, software more capable, laptops more powerful, users more accomplished, solutions more evolved. Now with high-speed internet, great quality audio and a HD webcam, I’m sat in front of my 29” screen looking at a life size person, and we can share screens; we can even record the session and download it.

100% results, zero air miles

An even more compelling reason for success is that, economically, virtual (that’s coaching, training, conferences, you name it) is the Holy Grail. There are no travel costs, no time lost to travelling, no venue hire, no accommodation to provide, no catering, and a portal completely outsourcing the heavy lifting in the organization and admin of the programme.  This means that large organizations are investing in getting this right – they want it, it’s too compelling a proposition to by-pass.

Did I mention choice and flexibility?

Virtual removes time and distance, so it’s now possible for the same client to choose from a global faculty, and everything is done through a portal: They can read the bios, make a language or cultural fit, access the coaches calendar and book a session, message, share articles and resources, and more - it’s made it easy, it’s made it painless.

But what about the personal connection?

At the beginning, I doubted that something so intimate and personal as coaching could survive the technological transplant. Actually, it’s a testimony to the power of coaching that deep intimacy is possible even through headphones and a screen.  My fellow coaches report the same experience: insights still abound for clients, meaningful action still happens, tears still come when appropriate, obstacles and limiting beliefs just as readily identified, and people reach goals, large and small. The beating heart of coaching, the art of assisting others to realize their potential, is still in good shape. Happily, it seems, it can survive the journey through the ether. The question is, can coaching and training companies survive the digital transformation if they don’t adapt?