Global HR transformation initiative

A global organization was rolling out SAP SuccessFactors as part of a wider HR transformation. The system was the visible part; the real problem was that people needed to understand new ways of working, work out what their own role now was, and adopt a new operating model — across the whole enterprise, at the same time.

We built an engagement and enablement program rather than a communications campaign. Communication, role enablement and new ways of working were designed as one thing, with solution-focused activities that let people work through what the change meant for their own job rather than reading about it.

SmartLab was the central platform for the whole journey: a single place to access content, take part in activities, contribute feedback and see how the new operating model applied to a specific role. Because feedback came back through the same channel that carried the content, the program could respond to what people were actually struggling with.

Adoption of the new operating model and HR system was accelerated across the enterprise, and the approach was subsequently adopted internally as a best-practice model for change programs.

As one participant put it: “This is pretty amazing to have such a tool to support the transformation.”