The Curious Imperative by Paul Ashcroft, Simon Brown and Garrick Jones, with a foreword by José Manuel Barroso

From the authors of The Curious Advantage

The Curious Imperative

Why questions beat answers in the age of AI

Paul AshcroftSimon BrownGarrick Jones

About the book

Answers have never been cheaper. Curiosity has never been worth more.

For most of history, knowing things was the hard part. Now an answer arrives in seconds, fluent and confident and usually good enough. The hard part is knowing which question to ask.

Six years after The Curious Advantage set out the 7 Cs, the authors have found that curiosity is no longer just an advantage. Drawing on conversations with more than a hundred experts—from heads of state and Harvard psychologists to chief executives of some of the world’s most complex organizations, along with neuroscientists, special forces officers, artists, scientists and educators—the new book shows how harnessing your own curiosity helps you navigate what comes next.

With a foreword by José Manuel Barroso, President of the European Commission, 2004–2014.

curiousadvantage.com

The foreword, the three parts and early praise.

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