Ludic Communications & Engagement

Our expertise and tools engage people in powerful experiences that motivate and activate

We design fun and unique engagement programs that align large populations in new strategies, values, ways of working, culture shifts, regulatory requirements and more

Clinical trials

Immersive experiences and AI-powered SmartLab solutions.

Three screens from a SmartLab investigator meeting portal: a live session, an agenda journey and a live-meeting hub

People change

Equip teams with the strategies, behaviors, and tools needed to drive transformation, foster adaptability, and embed a culture of continuous evolution.

Two currents of translucent fabric, one green and one red, folding through each other

Creative media & omnichannel engagement

A world-class creative studio with business and storytelling expertise. Promote alignment, engagement and transformation with powerful storytelling.

A scribing illustration about what scribing is and how it works.

Medical communications

Clear, compliant, and compelling scientific storytelling that drives engagement and action across product launches, HCP comms, and more.

A leadership film and a presentation from a Ludic communications programme, shown on a laptop and a large screen

How we work

  • Design

    Complexity made simple

    Communicate complex ideas with simplicity using visualizations, interactive media and bespoke campaign branding.

    Our studio uses storytelling to translate complex systems, ideas and stories for diverse audiences in a clear and powerful way. We work alongside you to synthesize and transform your key ideas into an engaging visual story that connects and inspires.

    A SmartLab Future of Industry map open on a tablet held in one hand
  • Visual scribing

    Bring ideas to life

    Our global network of visual scribes capture messages in a way that is memorable and inspiring, improves engagement and clarifies messaging.

    Whether you're looking to communicate a product life-cycle, an organizational restructure, a customer or employee journey, our business-literate visual scribes will simplify and streamline your message using live, virtual or digital scribing.

    A visual scribe's illustrated record of a Financial Times senior executive forum
  • Film & animation

    Inform, influence and inspire

    We capture stories and frame your message for maximum impact to influence, engage and inspire diverse audiences with authenticity and meaning.

    Our skilled storytellers, filmmakers and animators create communication campaigns through interactive films, event coverage and animation.

    A frame from a Ludic animation: two illustrated figures passing a heart between them
  • Gamification

    Amplify learning and engagement

    Whether we’re creating learning tournaments or bite-size, on-demand knowledge games, our team of gaming experts translate complex business scenarios into powerful game-based experiences that rapidly reinforce key knowledge and new behaviors.

    A Ludic knowledge game open on a laptop, its levels laid out as an island world
A SmartLab Future of Industry map open on a tablet held in one hand

Communications & Engagement case studies

All case studies
  • Communications & Engagement

    Engagement and learning board game

    Educating a global pharmaceutical organization in R&D’s end-to-end drug development process

  • Communications & Engagement

    Decision game

    Simulated decision-making to make employees aware of the impact their choices have on the wider organization’s success

  • Communications & Engagement

    Engaging a global healthcare organization in a future vision

    How we communicated a new patient access strategy across a global healthcare organization, aligning participants on value and identifying elements that contribute to positive outcomes

Powerful solutions for engaging and aligning diverse audiences

  • Shift to digital

    “Shifting to digital is not business as usual with a new tagline. Digital transformation requires a significant shift in the mindset of leadership”

    Paul Ashcroft & Garrick Jones (2018)
    Alive: Digital Humans And Their Organizations

    Digital transformation reshapes how organizations work and deliver value. This change necessitates not only new processes and tools but also a shift in mindsets, organizational structures, problem-solving approaches and leadership styles.

    • Learning programs to build capabilities
    • Talent planning architecture
    • Gamified methodologies
    • Digital experiences hosted in SmartLab Engagement
  • Customer experience design

    Our methods and tools guide you through every stage of designing powerful experiences that keep your customers engaged with your brand, products and services.

    • Live, virtual and hybrid design sessions
    • Prototyping
    • Asset creation
    • Engagement campaigns for aligning your workforce
  • Future of work

    We work with large organizations to help their people adapt and thrive in an evolving work landscape. Our methods promote organizational efficiency and agility by rapidly aligning global workforces in the tools, methods and advances shaping the future of work.

    • Bespoke virtual environments for global experiences
    • Personalized learning journeys for capability building and alignment
    • Collaboration and decision-making tools for co-creating strategies
    • Multimedia communication campaigns
  • Employee experience design

    We drive organizational success by designing powerful experiences that promote a culture of collaboration, creation and learning.

    • Physical workspaces
    • Interactive experience centers
    • Engaging communication strategies
    • Innovation hubs
  • Employee engagement

    We work with organizations to unlock their potential with memorable experiences and powerful narratives that empower their people to contribute to achieving strategic objectives.

    • Live, virtual and hybrid experiences delivered via SmartLab Engagement
    • Decision-making and collaboration apps for ideation and design
    • Supported by engaging multimedia content and games for driving alignment
  • Employee communication

    We work with storytellers, creatives and subject matter experts to deliver engaging digital and multimedia communications for engaging and aligning your people.

    • Visual scribing
    • Information design
    • Games
    • Interactive media
    • Film and animation
    • VR
    • Digital experiences
  • Employee dashboards

    Host everything your people need in one place to make powerful decisions, course corrections and execute targets. Our employee dashboards visualize live data from across the organization so your people have access to the most relevant information.

    • Supported by AI-powered data harvesting
    • Perfect for tablets and mobile devices
    • Resource and training libraries
  • Values and behaviours

    We support large organizations through every stage of implementing new values and behaviors, from ideation to stakeholder alignment.

    • Decision-making events to define new values and behaviors
    • Multimedia to align your stakeholders and employees
    • Learning experiences and games for educating your workforce in the new values and behaviors

What challenges are you trying to solve?

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