Ludic Medical

Your trusted strategic meeting & programme partner.

We are a global business services partner for healthcare and life sciences organisations — enabling, at enterprise-wide level, the architecture and production of seamless, impactful experiences and programmes with transformative results.

A trusted partner for programme design and delivery driven by people, powered by the proven SmartLab technology.

From alignment to action

Whether you are bringing your leaders together to co-create the future strategy, or helping the senior leadership team cascade that strategy to the rest of the organisation, our expert team works with all your stakeholders to architect the right solution — becoming one with your med comms, logistics and content partners to deliver at both local and global levels.

The SmartLab MedComms hub on a laptop: a branded welcome screen with pre-work and an agenda beside it

The platform

SmartLab

SmartLab empowers healthcare and life sciences practitioners to accelerate decision-making through powerful collaboration, advance innovation through active engagement, and build capability that transforms patients’ lives.

One award-winning, branded environment that connects every medical and scientific experience — face-to-face, hybrid and online — with the control a regulated sector demands.

  • Branded & bespoke — your science, your identity, not a generic template.
  • Compliant by design — controlled content, audit trails, on-message every time.
  • Seamlessly connected — one hub across congress, education and engagement.
  • Measured — engagement and impact you can evidence, via SmartLab Signal.

Why choose SmartLab

Consistent, high-quality experiences — across every format.

  • Customise for your brand & audience

    Fully branded environments and personalised agendas so every programme feels uniquely yours.

  • Connect, interact & engage

    Live polls, Q&A, surveys, chat and networking enhance participation in real time.

  • Gain insightful analytics

    Monitor engagement, participation and feedback — and feed it into future programmes.

  • Extend programme value

    On-demand content and community keep audiences active long after the meeting ends.

SmartLab AI

Powering programmes with intelligence

  • Reporting Assistant

    Analyses engagement trends and sentiment on demand.

  • Decision Assistant

    Clusters audience data and surfaces the key priorities.

  • Learning Assistant

    Recommends relevant sessions, content and follow-up.

  • Production Assistant

    Fast-tracks set-up with smart workflows and templates.

Enterprise-grade security & sustainability, trusted with sensitive data:

  • ISO/IEC 27001
  • IAF Multilateral Recognition Arrangement
  • EcoVadis Gold
  • UKAS Management Systems

Collaboration apps

The building blocks of every session.

A suite of digital tools that connect together in any sequence — enabling powerful, accelerated facilitation in plenary and in breakouts, with real-time reporting across every interaction.

  • Brain Stormer

    Canvass participants and build word clouds or lists from their input.

  • Ideas Mapper

    Crowd-source and prioritise ideas on a shared virtual whiteboard.

  • Trend Compass

    Ask questions, quiz, gather feedback, prioritise and poll.

  • Ideas Matrix

    Plot and rank ideas in configurable two-by-two matrices.

  • Process Mapper

    Visualise the flow of a strategy or process, together.

  • Road Map

    Build a timeline for work streams, milestones and responsibilities.

  • Ideas Wall

    A shared space to post, like and comment on ideas and stories.

  • Priority Mapper

    Define, prioritise and map the actions that matter most.

What SmartLab delivers

One partner, across every strategic moment.

Equal parts of one connected platform — leadership and strategy, scientific and medical meetings, and the education that builds lasting capability.

  • Leadership & Strategy

    Aligning leaders and shaping the strategic agenda.

    • Strategic Design Events
    • Senior Leadership Meetings
    • Leadership Development — talent to senior execs
    • Brand Strategy Design
    • Brand Launches
  • Scientific & Medical Meetings

    Convening the science and the experts behind it.

    • Advisory Boards
    • Global Investigator Meetings
    • Global Medical Summits
    • Scientific Exchange Meetings
    • Therapeutic Area Conferences
    • Cycle Meetings
  • Education, Training & Capability

    Building capability that transforms patients’ lives.

    • Medical Education Programmes
    • HCP Training
    • Field Force Training
    • National Sales Meetings
    • Upskilling & Capability Building
    • AI Adoption
    • Digital Innovation, Data & Digital

Built for a regulated sector

Compliance isn’t a feature. It’s the foundation.

  • Controlled content

    Approved materials, version control and audit trails — so what reaches an HCP is always the right, current, compliant version.

  • Scientific accuracy

    Built with medical and scientific input, working alongside your medical, legal and regulatory teams, not around them.

  • Evidenced impact

    SmartLab Signal turns engagement into measurable proof — reach, comprehension and outcomes you can report.

How we work

Two ways to bring SmartLab to your science.

Whether you sit inside a pharma organisation or run a MedComms agency, SmartLab fits the way you already work.

  • For medical affairs & med ed teams

    Direct with pharma

    Work with us directly — medical affairs, medical education and congress teams — to design and deliver scientific engagement end to end, on your brand and within your compliance framework.

  • For MedComms agencies & partners

    As your delivery partner

    Bring SmartLab in behind your agency — white-labelled or co-branded — as the platform and production engine that lets you deliver bigger, more connected scientific experiences for your clients.

SmartLab across a laptop and a tablet — a day-one agenda beside a group working session

Outcome-led experiences

Drive transformation, engagement and learning through powerful experiences.

Carefully crafted for your critical audiences. Whether your audience is face-to-face, virtual or hybrid, our expert solutions architects build the right environment for your programme — and every solution is outcome-led.

We design and deliver technology-enabled experiences tailored to audience needs — whether simply supported by the SmartLab mobile app, or broadcast to hybrid audiences with seamless participation via the SmartLab platform.

A single tool, rich capability. Our services also include in-house creative — film and design — as well as live meeting support and process facilitation.

  • All content documented
  • Real-time collaboration & analytics
  • Tracking
  • Face-to-face

    Live meeting support, process facilitation and in-room experiences that bring people together.

  • Virtual

    Fully online programmes with seamless participation, supported by the SmartLab platform.

  • Hybrid

    Broadcast to hybrid audiences with equal participation, in the room and online, as one.

End-to-end service

A seamless path from idea to impact.

An end-to-end meeting service — efficient collaboration with your stakeholders, regular touchpoints and a flexible mindset for an easy planning process.

  • Define

    Co-create the experience through online design workshops.

  • Produce

    Build the environment, sequence the activities and develop the assets.

  • The Event

    Animate the community and roll out the live event series.

  • Analyse

    Review and analyse impact to identify the next initiatives.

SmartLab helped raise engagement and ensured every participant completed the cascade — at a 100% completion rate.
— Director, Internal Communications, global pharmaceutical company
What used to feel like a series of one-offs is now a repeatable approach that gives us insight, consistency and far better outcomes.
— Global Events Lead, life sciences company

Case studies

Real programmes. Measurable impact.

A selection of engagements delivered for global healthcare and life sciences organisations on SmartLab — anonymised, with results.

  • Investigator meeting

    Phase 3 multi-study investigator platform

    A centralised hub unifying investigators across four associated respiratory studies. In response to a critical protocol change, tailored environments enabled targeted training, resource dissemination and community building — ensuring clarity, compliance and momentum across a global trial network.

    Investigators
    >2k
    Countries
    40
    Studies
    4
  • Investigator meeting

    Global protocol alignment series

    A dual-platform hybrid event series to educate and align investigators on a new clinical study protocol. On-demand study materials and training, complemented by live hybrid meetings, with surveys and polls driving real-time engagement and knowledge assessment across formats.

    Users
    930
    Countries
    32
    Activities
    255
  • Medical brand launch

    Oncology launch & awareness hub

    An interactive hub of gamified activities and augmented reality to grow awareness of a new oncology product among medical professionals. Self-paced exploration and a multi-day live event deepened product knowledge and engagement.

    Users
    653
    Countries
    48
    Live speakers
    29
  • Strategic leadership

    Global oncology career & engagement expo

    A global virtual event pairing an engaging plenary with “choose-your-own” breakout scenes by area of interest, followed by informal networking with senior leaders. Described by a participant as the best event they had attended in 20 years with the company.

    Users
    1,123
    Countries
    52
    Live speakers
    40
  • Strategic leadership

    Three-day senior leadership meeting

    A personalised, interactive platform guiding 200 senior leaders through a rich agenda of plenaries, breakouts and well-being activities — tailored schedules, live polls and Q&A, a podcast and pre-read library, and self-bookable wellness sessions.

    Senior leaders
    200
    Day event
    3
    Connected hub
    1
  • Medical education

    CPD-accredited HCP webinar hub

    An always-on, CPD-accredited education hub across multiple therapeutic areas. HCPs register once to access live webinars, on-demand resources and interactive tools, with peer discussion spaces fostering an ongoing, connected medical community.

    Accredited
    CPD
    Coverage
    Multi-TA
    Engagement
    Always-on

Engagements anonymised for confidentiality. Client names, programme names and visuals available under NDA.

We have delivered sustainable growth for these organisations

  • Aegis Media
  • Bankinter
  • Bayer
  • BBC
  • BP
  • BT
  • Coca-Cola
  • UK Department for Education
  • Deutsche Bank
  • Government of Dubai
  • Fujitsu
  • GSK
  • HSBC
  • IBM
  • ICAP
  • ING
  • The London School of Economics and Political Science
  • Metro Group
  • Morgan Stanley
  • National Grid
  • Nestlé
  • Novartis
  • O2
  • Royal College of Art
  • Rio Tinto
  • SAP
  • SCG
  • Shell
  • United Nations World Food Programme
  • University of Cambridge

We work closely with eminent faculties from world-renowned academic institutions

  • London School of Economics
  • University of Cambridge
  • University of Oxford
  • Imperial College London
  • MIT
  • Harvard University
  • Yale University
  • Stanford University
  • IE Business School
  • Ibmec
  • Tsinghua University
  • Duke University
  • Royal College of Art

The digital experience platform that enables high-impact collaboration and organisation-wide alignment — through learning, engagement, resources, discussion and insight.

The SmartLab environment on a laptop with the ideas wall open on a phone beside it

Let’s talk

Bring your science to life — compliantly.

See SmartLab in action with your team. We’ll show you what connected scientific engagement looks like.

Contact us