Communications & Engagement
Internal communications that drive real engagement. Multi-media campaigns, culture moments, values work and scientific storytelling delivered at scale.
The challenges we solve
Three challenges in creating campaigns that connect.
Making the message feel relevant
Internal campaigns need to feel clear, credible and useful to the people they are designed for — not simply on-brand and approved.
Turning awareness into engagement
Key moments and themes need more than a single announcement or asset. The strongest campaigns create opportunities for people to participate, respond and keep the conversation going.
Designing for global and local use
Global assets need to be created with local adaptation in mind, so markets can tailor them without rebuilding the campaign from scratch.
What we deliver
Strategy, craft and rollout — concept through to finished asset.
Strategy and narrative
Before anything gets made
- Campaign strategy, messaging architecture and narrative development
- Values and behaviors work built from the bottom up rather than handed down
- Strategic visualization and rich pictures that make a complex strategy legible
- Audience research and message testing with the people it is for
Made in house
Ludic Media Studio — film, animation, design, games
- Film and animation, scripted, shot and finished end to end, across multiple locations
- Motion graphics, signature visuals and branded scientific animation
- Interactive graphics, infographics and digital experiences
- Games and gamified experiences, physical and digital
- Live visual scribing and event visualization
Rollout
Designed for fifty markets, not rescued for them
- Multi-language and multi-market adaptation designed in from the start
- Toolkits that let an affiliate localize without rebuilding
- Phased content release that sustains attention over months
- Engagement measurement per market, per asset and per audience
Our process
A proven four-step process for internal campaigns.
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Listen
Understand the audience first. Find out what people already know, believe and care about, and use that insight to shape the campaign.
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Frame
Build the idea and narrative. Define the core message, shape the story around it and test the approach before moving into full production.
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Make
Create the content and experiences. Bring the campaign to life through film, animation, design, interactive content or games, with strategy and production working together.
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Land
Roll it out and keep it working. Provide the assets, toolkits and guidance markets need, support continued engagement and measure how people respond.
Communications & Engagement case studies
All case studies-
Communications & Engagement
Engaging a global healthcare organization in a future vision
How we communicated a new patient access strategy across a global healthcare organization, aligning participants on value and identifying elements that contribute to positive outcomes
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Communications & Engagement
Crowdsource values and behaviors
Accelerate a culture shift by engaging 120,000 people across an organization in defining a new set of globally-agreed values and behaviors
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Communications & Engagement
Digital Awareness Hub
A compelling learning solution to enable a leading pharmaceutical organization to engage its workforce in making the shift to digital
One place for the campaign to live.
SmartLab gives internal campaigns a dedicated environment for content, conversation and participation — from launch through to ongoing engagement.
Bring together campaign assets, communities, discussion, quizzes, challenges and phased content in one branded experience, rather than spreading activity across different channels.
And with engagement data in the same place, you can see what people are using, where participation is strongest and how the campaign is landing over time.
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Planning an internal campaign?
Let’s start with the audience.
Tell us who you need to reach, what you want them to understand or do, and what they already think today. We’ll help you shape the right campaign around that.
Start a conversation