Case study
Digital Awareness Hub
A compelling learning solution to enable a leading pharmaceutical organization to engage its workforce in making the shift to digital
Challenge
As part of a strategic shift towards digital in medicine, our client wanted to engage its entire workforce in the opportunities of digital through a compelling solution that enables a culture shift and learning on a large scale.
Solution
Ludic worked with the senior stakeholder team in the leading pharmaceutical organization to create a Digital Awareness Hub. We leveraged content, media and technology expertise including connections with communities of practices, toolkits and experts, personalized user journeys and learning experiences.
The Hub brought leadership stories, practical examples and a library of content videos into one place alongside an integrated communications campaign, so that an employee arriving from an email landed somewhere that could answer the next question rather than somewhere that repeated the first one.
Impact
The solution was rolled out within a four-month delivery timescale and created global impact on digital, with over 75% of the organization engaging with the Hub. It continues to receive widespread adoption across the organization as it evolves.
At a glance
- 4-month delivery timescale
- 200+ content videos
- 75% of the organization engaged with the Hub
- Integrated communications campaign
- Connections with communities of practice, toolkits and experts
- Personalized user journeys and learning experiences
Explore how Ludic has enabled global transformation for its clients through events, learning and engagement.