Ludic Leadership

Scalable experiences built around real-world challenges

From first-line managers to senior leaders, we build practical, measurable programs that strengthen judgment, accountability, collaboration and performance.

Leadership is everyone’s responsibility. The ART of Leadership is how we practice it.

Leadership journeys on SmartLab, shown on a laptop and a phone: a journey overview beside a participant's own timeline

Leadership programs

Capability building at scale, at every level of leadership

You might be a first-time leader working out how your role has changed, a senior leader trying to build psychological safety across a division, or an executive shaping the whole system.

We build that capability at scale — through blended learning, content and experience design, engagement, tailored programs and strategic partnerships.

One architecture, designed once, delivered in the languages and regions where the work actually happens.

We build journeys in partnership with you to address the specific needs of your leaders and organization. Here are some of the building blocks that organizations can choose from.

  • Leading Self & Others

    From expert and doer to enabler

    • Building trust
    • Clarifying expectations
    • Giving feedback
    • Creating ownership
    • Making good decisions
    • Helping others grow
  • Leading Across Boundaries

    From owning the answer to mobilizing collective intelligence

    • Making sense of complexity
    • Influencing without authority
    • Navigating tensions
    • Collaborating across boundaries
    • Turning strategy into coordinated action
  • Leading the Enterprise

    From optimizing your part to shaping the wider system

    • Enterprise thinking and future-shaping
    • Culture and organization
    • Leading beyond the organization's edges
    • Succession and executive talent
    • Digital and AI leadership
    • Leadership through transformation

Why Ludic

Three capabilities that make the difference

Our programs are customizable and built to scale, enabling organizations and their leaders to adapt to the challenges in front of them.

  • Faculty

    A network of 40+ subject-matter experts, academic faculty and practitioners. They are chosen for the cohort based on sector, seniority and language.

  • Technology built for the journey

    SmartLab is our digital experience platform for learning, collaboration and engagement. It connects the experience between live sessions and integrates with the Learning Management System or People Systems that power your organization.

  • Design once, then scale

    One architecture, delivered locally. A program is designed once and then runs across regions and languages without being rebuilt each time.

    Countries delivered
    60+
    Engagement across cohorts
    98%

The shift

Leadership has shifted

In today's business world, leaders must help people navigate complexity, build shared understanding and move forward together.

  • From having the answers

    To helping people make sense of things together

  • From motivating others

    To creating the conditions in which motivation and ownership emerge

  • From solving everything yourself

    To enabling others and sharing responsibility

  • From predicting and controlling

    To experimenting, learning and adapting

  • From individual performance

    To collective intelligence

  • From optimizing your part

    To enabling the wider system to thrive

The methodology

Leadership development is ART

Our methodology underpins leadership development at every level, developed with Reimagined Value and grounded in behavioral science. It develops both the capabilities leaders need and the capacity to use them well — consistently, confidently and under pressure.

  • Awareness

    Leaders learn to see more clearly — noticing patterns, managing attention, reducing cognitive load and reading the wider system they are standing in. Awareness gives a leader a simple way to make sense of a situation, so the next move is clearer.

  • Resilience

    Leaders build the conditions to respond steadily under pressure: emotional regulation, psychological safety, a sustainable pace and a stable team. A resilient leader is the reason a team reads a hard situation as a challenge rather than a threat.

  • Transformation

    In complex systems big plans age quickly, and progress comes from short, rapid learning cycles: experiments, feedback loops, peer learning and applied practice in real work. What we are really building is the skill of learning faster than the world changes.

Real work is the curriculum, not a tidy example from another industry. Every ART journey moves continually between:

  • Knowing

    What leaders understand.

  • Doing

    What they practice and change in the work.

  • Being

    How they show up when the pressure is on.

The ART of Leadership program home on SmartLab, showing a participant's route through the journey

Developed with

Human-centered leadership at scale

Reimagined Value brings decades of organizational and leadership experience together with a behavioral-science grounded philosophy. Their work is about how leaders see, think, relate and decide — and how they shape the conditions in which people and teams truly thrive.

Between us we build a setting where leadership learning is part of the work rather than an interruption to it.

The shape of a journey

Sequenced around the work

A leadership journey is more than a series of scheduled sessions. Each module moves through the same five practices: see the challenge, expand perspective, practice in the work, reflect and make meaning, then integrate and adapt. The practices repeat across the journey, with each cycle grounded in the real challenges the cohort is carrying.

Here is an example: a fourteen-week blended leadership journey for a single cohort.

A 14-week cohort journey: onboarding, then four modules roughly two weeks apart — building trust, making sense of complexity, enterprise thinking and future shaping, and leading beyond the organization's edges — then offboarding. Each module runs the same five moves — see the challenge, expand perspective, practice in the work, reflect and make meaning, integrate and adapt — with manager touchpoints at kickoff, mid-journey and after the program.
One shape among several. A short virtual journey and a multi-level program running over a year are the same five moves at different cadences.

Components

Every journey is built around the challenge

We combine the right mix of learning, coaching, practice and support around the outcomes the program needs to achieve. A short virtual journey and a multi-level program running over several months may use many of the same components — what changes is the combination, sequence and intensity.

  • Before

    Setting the ground

    • Diagnostic and profile set-up
    • Session pre-work
    • Manager alignment
    • Introduction to the journey
  • In the room

    Where the cohort works together

    • Capability labs
    • Masterclasses with subject-matter experts
    • Keynotes
    • Business challenges
  • Between sessions

    Where the practice happens

    • Peer pods and learning circles
    • Peer coaching
    • Executive coaching
    • Micro-learning and self-paced modules
    • Presence and voice
  • After

    Making it hold

    • Post-work and reflection
    • Action learning projects
    • Manager check-ins
    • Impact sprints
    • Community of practice

How we deliver

Expertise. Experience. Evidence.

Effective leadership development needs more than good content. It needs the right expertise, an experience people engage with, and evidence that the learning changed something.

  • Expertise

    Deep expertise in leadership, strategy, people engagement and communications — built over two decades with the world’s leading organizations and academic faculties.

  • Experience

    We are deeply experienced, and the experience we create is the difference. Our events, SmartLab platform, methodology and creative studio engage people, not just inform them.

  • Evidence

    SmartLab already shows what our work moves. SmartLab Signals takes it further — reading a program's own data for movement rather than attendance, and turning that into a read on impact and return a board can act on.

Evidence

Measure impact, not just participation.

Attendance and satisfaction show that people took part. We go further — measuring whether capability changed, whether new behaviors are showing up in the work, and whether the program is contributing to the business outcomes it was designed to support.

  • Capability

    What can leaders do now that they could not do before?

  • Behavior

    What are they actually doing differently — and are they still doing it when we look again later?

  • Relationships and conditions

    What is changing in trust, ownership, collaboration and decision-making?

  • Business movement

    What changed in the business priorities the program exists to influence?

SmartLab Signals

From participation data to evidence of impact

SmartLab Signals uses the data a program already generates to show where capability and behavior are moving over time. It helps distinguish meaningful change from noise, connects program activity to the outcomes that matter, and gives leaders a clear view of impact from the earliest stages of the journey.

  • Program data

    Everything the journey generates

    • Attendance and completion
    • Activity and participation
    • Module ratings and response rates
    • Session, resource and discussion use
  • Signal vs noise

    What is movement and what is noise

    • Patterns across a cohort
    • Trends over the length of a journey
    • Outliers worth a conversation
    • One cohort measured against another
  • Capability shift

    Before and after, per leader and per cohort

    • Skill-confidence assessments and pulse checks
    • Leadership judgment and decision quality
    • Behavior signals from the workplace
    • Trust, accountability and team health
  • Impact & ROI

    A read a board can act on

    • Behavior change set against business outcomes
    • Progress on the priorities that matter
    • Longevity, revisited at a year
    • In the scorecard language you already use
  • The SmartLab Signals dashboard: a shift in alignment of 30 points across 142 people who answered both surveys, above three columns reading where the program stands, what to focus on and what is working.
  • A behavior profile: twelve leadership competencies on a radar, baseline against now, beside a panel naming which moved most and which moved least.
  • Participant progress: completion across a cohort as a distribution, with filters for community, region, department and role.

SmartLab Signals, in SmartLab's demo project — impact, behavior change and participation.

Leadership work we have delivered

All case studies

We have delivered sustainable growth for these organizations

  • Aegis Media
  • Bankinter
  • Bayer
  • BBC
  • BP
  • BT
  • Coca-Cola
  • UK Department for Education
  • Deutsche Bank
  • Government of Dubai
  • Fujitsu
  • GSK
  • HSBC
  • IBM
  • ICAP
  • ING
  • The London School of Economics and Political Science
  • Metro Group
  • Morgan Stanley
  • National Grid
  • Nestlé
  • Novartis
  • O2
  • Royal College of Art
  • Rio Tinto
  • SAP
  • SCG
  • Shell
  • United Nations World Food Programme
  • University of Cambridge

Ideas travel into the room from many places

We work with faculty, researchers, practitioners and unconventional thinkers across disciplines, because a complex leadership challenge rarely belongs to a single field.

  • London School of Economics
  • University of Cambridge
  • University of Oxford
  • Imperial College London
  • MIT
  • Harvard University
  • Yale University
  • Stanford University
  • IE Business School
  • Ibmec
  • Tsinghua University
  • Duke University
  • Royal College of Art

Delivered with

SmartLab is the award-winning digital experience platform that enables collaboration and alignment through learning, engagement, resources, discussion and insight.

SmartLab's ideas wall and idea matrix, shown across a laptop, a tablet and a video call

Conversation starters

The thinking behind the work

  • The Curious Advantage

    The bestselling book by Paul Ashcroft, Simon Brown and Garrick Jones — the case for curiosity as the greatest driver of value in the digital age.

    Read more about The Curious Advantage
  • Digital Humans

    Paul Ashcroft and Garrick Jones on turning organizations into agile, human-centric digital enterprises, drawing on complexity theory and anthropology.

    Read more about Digital Humans
  • The Curious Advantage Podcast

    100+ conversations with leaders and thinkers on curiosity, change and the future of work.

    Read more about The Curious Advantage Podcast

Let's talk

What is the leadership challenge underneath your business challenge?

Let's explore it together.

Contact us