Blueprint Design

Bring your vision to life with the Future Of…

Transform ideas, strategies and journeys into an engaging, visual narrative that inspires and aligns your organization.

  • A designed document
  • An interactive web experience
  • The comms around it
Build your blueprintSee how it works

Introduction

Why this is powerful.

The ‘Future Of… Blueprint Design’ is a powerful tool designed to convey complex strategies, transformation journeys, and organizational visions through a visually compelling, engaging blueprint document. Built for organizations looking to communicate a clear and impactful perspective, this offering distills intricate ideas into a format that captures attention and drives understanding.

  1. Visualize the future

    Transforming abstract ideas into a tangible, memorable visual representation that makes strategies or change journeys accessible to all stakeholders.

    400%

    improvement in comprehension and recall through visual storytelling.

    Social Science Research Network, “Visual Communication and Retention Rates,” 2021.

  2. Engage and align stakeholders

    Presenting a unifying narrative drives cross-functional engagement, increasing strategic alignment.

    30%

    increase in strategic alignment, leading to enhanced performance and goal attainment, can be achieved through a unifying narrative.

    McKinsey & Company

  3. Drive clarity and action

    Communicating complex journeys into a concise, action-oriented narrative that strengthens commitment and motivates action across every level of your organization.

    3/4

    of employees who say they understand their company’s strategy feel more engaged in their work.

    Harvard Business Review, “Why Are We Here? A Sense of Strategic Purpose Helps Employees Feel Energized,” 2020.

What you get

One story, designed three ways.

Design is at the heart of every blueprint. It starts as a beautifully designed document, can become an interactive web experience people explore for themselves, and comes with the small pieces of communication that carry it into the organization.

  • Two spreads from a finished blueprint: a magazine-style opener reading “What you can expect” and an editorial page, “A plan for all seasons”

    A designed document

    Every blueprint is custom-designed to reflect your brand, voice, and message. Structured storytelling makes complex strategies engaging and easy to follow, ensuring that your narrative is compelling from start to finish.

  • A web page titled “The Future of Leadership”, with a welcome, six key areas of development as orange tiles, and a button into the development journey

    An interactive web experience

    Digital options with interactive features enable viewers to explore details, making the blueprint more dynamic and informative.

  • A laptop playing a launch film for a leadership academy

    The comms around it

    The ‘Future Of… Blueprint Design’ output provides foundational content that is adaptable across websites, communications, design, and films, ensuring consistent messaging, visual alignment, and storytelling tailored for diverse platforms and audience engagement.

Faster time-to-action. By simplifying complex ideas into accessible visual formats, blueprints increase comprehension, enabling faster decisions and actions.

Step 1 · The brief

First, tell us about it.

Five quick questions. There are no wrong answers, and each one helps us suggest what goes in your blueprint.

  1. 1 of 5

    Name the future your blueprint is about. Pick one or type your own.

  2. 2 of 5

    What’s the blueprint for?

    Pick the closest.

  3. 3 of 5

    Who needs to see themselves in it?

    Pick everyone it has to work for.

  4. 4 of 5

    What do you have so far?

    Pick all that apply. A blank page is fine too.

  5. 5 of 5

    Above all, it should…

    The one thing that would make it a success.

Step 2 · Design it

Design is where the blueprint comes to life.

Every blueprint is custom-designed to reflect your brand, voice, and message. Pick a look and a color, and watch your Future Of… take shape as a document, on the web and in the comms around it.

Pick a look

Big type and strong color, for a future that wants to be noticed.

Pick a color

Your blueprint is designed to your own brand guidelines. Pick the closest to see the idea.

Live preview

Illustrative. Your blueprint gets its own look, designed by Ludic’s in-house Design Studio based on your branding guidelines.

Step 3 · Build it

Now choose what goes in it.

Pick the chapters, the formats and the comms around it. The ones we’d start with for your brief are marked.

Inside the blueprint

The chapters that tell your story.

How people meet it

The designed document, the web, or both.

The comms around it

Small pieces that carry it into the organization.

Built together

How SmartLab brings every stakeholder in.

How we make it

Our approach: AI-driven, design thinking-powered.

Our ‘Future Of… Blueprint Design’ process combines the power of AI tools and design thinking principles to deliver a high-quality, visually engaging blueprint with remarkable speed and precision.

  • Design thinking for rapid development

    Using dynamic workshops, we capture essential insights and shape the blueprint’s narrative and visual structure, ensuring that your message is clear and purpose-driven.

  • AI-enhanced speed

    AI tools streamline content creation, allowing us to complete the blueprint within two to three weeks. The AI-driven approach makes it up to 40% faster than traditional blueprint development.

  • Real-time collaboration

    Our collaborative design platform allows you to see the blueprint come to life in real time, offering live commenting and instant feedback. This real-time engagement ensures the blueprint is an accurate reflection of your vision.

  • Integrated visual and content development

    Visual design and content development run side by side, bringing high-quality assets into every stage. You’ll experience a seamless progression from concept to completion, with a clear view of the final product from day one.

  1. Week 1

    1. 1Synthesize inputs and prepare them in a visual board with key questions
    2. 2Workshop using Figma and Ludic’s SmartLab platform to dive into the inputs and understand pain points and personasSmartLab collaboration apps can be used to gather inputs, prioritize them and build journeys
    3. 3Create wireframe of the document for review
    4. 4Build a set of personas
    5. 5Design the pages and visual elementsLudic’s in-house Design Studio begins to design immediately, based on your branding guidelines

  2. Weeks 2–3

    1. 6Share the document and gather your comments and feedback
    2. 7Review and rapidly iterate the document based on feedbackOffline and online collaboration
    3. 8Finalize visual design
    4. 9Final document is created and delivered as a high-quality visual output

Along the way

Example outcomes from the collaborative working approach.

  1. Workshop boards: slides from a session alongside sticky-note insights about the vision

    Workshop session outputs – recording insights about the vision

  2. A process map and a roadmap built in SmartLab

    Prioritize and build journeys and processes

  3. A persona template and a completed persona for a medical leader

    In-depth personas to inform development journeys

  4. A content wireframe: the objective, building blocks and principles, and trends

    Content wireframes

  5. Two spreads from a finished blueprint document

    Iteration and design of final blueprint document

How SmartLab supports Future Of… Blueprint Design.

SmartLab brings every stakeholder into the process — through structured workshops, brainstorming and live feedback as the document takes shape — so your blueprint becomes a collective product that reflects your team’s expertise.

Explore SmartLab
SmartLab on a laptop and a phone: a welcome-back screen for an event, the event community, and an activity feed

Real blueprints

Blueprints we’ve designed.

Three blueprints, and the mix of pieces behind each one.

  • An illustrated infographic strip telling the story of a retailer’s digital implementation: what, how, a brilliant buying experience and when

    Major retailer

    Communicating an organization-wide digital implementation

    Challenge

    Communicating and engaging an organization-wide digital implementation affecting all employees and customers of a major retailer. We were asked to bring the campaign to life for all offices and shared service centers and to design materials to engage the population in the digital implementation program.

    How we did it

    The suite of tools included infographics that told the story of the journey, animations that brought the story to life and an interactive web site that used latest in web design and augmented reality to provide bespoke communication for different employee roles within a consistent communication framework.

    We designed a program of ambassador led capability sessions and web-based training that supported the migration to new systems. We supported this leading retailer to turn around employee engagement and a sense of apathy about the organization’s commitment to change.

    Built with

    • Journeys and processes
    • The roadmap
    • An interactive web blueprint
    • A one-page visual summary
    • A launch film
    • Posters and screens
    • A leader toolkit
  • The Breakthrough Leaders magazine in print and on two tablets

    Global financial services

    Executive leadership program and communication design

    Challenge

    Create a world-class, innovation driven leadership program for the top 100 leaders of a major global financial services organization that would address real business challenges they were facing.

    How we did it

    We designed the engagement and communications materials to engage senior executives in a capability building program of masterclasses, online content and immersive events.

    The program had a clear identity, a suite of multimedia assets and a clear pathway for leaders to understand and engage.

    Built with

    • The vision
    • Models and capabilities
    • Journeys and processes
    • The designed document
    • An interactive web blueprint
    • A launch film
    • Social and intranet posts
  • Pages from the Future of Learning blueprint: “Snapshots of the future” in a lab, learning spaces, and “Visions of the future” as a learning journey

    Global pharma

    Future of Learning

    Challenge

    Develop a robust blueprint for the future of learning in a global pharma company focusing on creating a dynamic, scalable, and innovative learning ecosystem to develop talent and leadership that drives the organization’s future success.

    How we did it

    The blueprint emphasizes agility, future readiness, and a technology-driven approach to learning across the organization.

    1. Personalized learning journeys. Tailored development paths for employees at all levels, leveraging AI and data analytics to deliver customized learning experiences based on individual needs, roles, and goals.
    2. Technology integration. Digital platform incorporating AR/VR and AI-driven tools to enhance immersive, real-world learning, enabling employees to gain critical skills in a dynamic and interactive environment.
    3. Continuous learning culture. Encouraging a mindset of lifelong learning through on-demand access to microlearning modules, peer-to-peer collaboration, and mentorship programs, ensuring that knowledge-sharing is ongoing and adaptive to changing industry needs.
    4. Leadership development. A global leadership academy that prepares leaders to be agile and future-ready, using experiential learning, scenario planning, and global collaboration.
    5. Compliance and innovation. A strong focus on regulatory compliance training, balanced with fostering innovation in R&D, operations, and market strategies, ensuring teams are prepared to meet both immediate and long-term challenges.

    Built with

    • The vision
    • Trends shaping the future
    • Personas
    • Journeys and processes
    • “Imagine if…” stories
    • The designed document
    • Workshops in SmartLab
The ‘Future Of… Blueprint Design’ transformed our complex strategy into a single, powerful document that unified our team and helped us achieve buy-in from all levels.
Director of Strategy, Financial Services
Using SmartLab throughout the process made it easy to collaborate with stakeholders across time zones. We saw immediate results in both engagement and alignment.
Head of Innovation, Life Sciences

Step 4 · Send it

Ready to bring your vision to life?

Discover how the ‘Future Of… Blueprint Design’ can make your strategy tangible and actionable. Send us your blueprint and we’ll come back with a proposal and options, with no obligation.

Prefer to talk first? Contact us today to get started.

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