Case study
Sales pursuit design event
How did we design a sales pursuit event that secured a financial services company a lucrative five-year contract exceeding $50 million annually?
Challenge
A leading financial services company sought todevelop a value proposition that would secure the competitive tender of a multi-million annual contract with an oil and gas super-major.
Solution
We facilitated a two-day design event aimed at crafting a vision and delivery approach for the “audit of the future.” Our comprehensive role encompassed end-to-end event design, production and facilitation, employing design thinking and storytelling methodologies to support idea generation and bid visual documentation.
Impact
The successful bid response resulted in the client securing a lucrative five-year contract exceeding $50 million annually, solidifying their position as auditors for other oil and gas super-majors.
At a glance
- 2-day design event
- $50m+ annual contract secured
- 5-year contract term
- End-to-end event design, production and facilitation
- Design thinking and storytelling methodologies
- Bid visual documentation produced in the room
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