Hybrid strategy engagement for a global beverage company

A global beverage company needed to run a high-impact strategy engagement for its leaders, guest speakers and subject-matter experts — with roughly a quarter of the room joining remotely. The brief was not simply to stream the event. It was to make the remote experience as valuable as the one in the room, so that a leader on a laptop in another timezone contributed as fully as a leader sitting three meters from the stage.

We designed a three-day hybrid experience built around a single digital layer rather than a stack of separate tools. Pre-work opened the conversation before anyone travelled. During the event, 120 participants in the room worked through SmartLab on their own mobile devices while 40 remote participants joined on laptops and tablets through the same interface — the same polls, the same ideation boards, the same content.

Fifteen speakers presented on stage and fifteen more were broadcast into the room, with live Q&A, polling and content sharing running throughout. Because in-room and remote contributions landed in the same place, facilitators could read the whole room at once instead of managing two audiences.

The engagement ran as one event rather than two: one platform, one live stream, one set of outputs. Thirty guest speakers and subject-matter experts contributed across the three days, and remote participants generated input alongside those in the room rather than watching from the outside.