Case study
Forums that build communities of world-leading experts
How did we design a virtual forum that achieved 90% retention and continued to grow a community after the event
Challenge
Design and produce a series of virtual forums to keep attendees engaged through participation and activities.
Solution
Using our digital event platform, SmartLab Events, we designed a virtual environment for engaging the forum community before, during and beyond the event.
Pre-event activities, discussion boards and resource libraries immersed attendees in the world of the think tank. On the day of the event, we worked with a broadcast partner to host a live stream within the platform while attendees were encouraged to use SmartLab’s apps to submit questions and provide realtime feedback. After the forum, we used SmartLab to host event documentation–including AI summaries, visualizations, visual scribing and academic essays.
Impact
The virtual forum was praised as a success, with 90% retention over the course of the two-hour stream. The SmartLab community has continued to grow between forums.
At a glance
- 90% retention across the two-hour stream
- 2-hour live stream hosted within the platform
- Pre-event activities, discussion boards and resource libraries
- Live question submission and real-time feedback
- AI summaries, visualizations, visual scribing and academic essays
- Community continuing to grow between forums
Explore how Ludic has enabled global transformation for its clients through events, learning and engagement.